Most Americans Are Opposed to Political Ads on Social Media

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As US elections near, the number of political ads seems to increase. And, while the ads may seem inescapable, a survey from the Pew Research Center shows that one place the majority of Americans don’t want to see political advertising is on social media. More than half (54%) of US adults surveyed say that social… Read More » The post Most Americans Are Opposed to Political Ads on Social Media appeared first on Marketing Charts .

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Here’s how to turn off political ads on Facebook and Instagram

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Sadly, there is still no sign Facebook will attempt to improve the online political landscape by fact-checking misleading claims by politicians. The U.S. presidential election is less than five months away, which means political activity on Facebook is about to go into overdrive. Yes, much of that activity will be from people shouting their political opinions into the digital void, but another large chunk of that activity will come from an explosion of political ads on Facebook and its sister app, Instagram. Read Full Story

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Facebook weighs banning political ads before the 2020 election

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As hundreds of advertisers boycott the the social media monolith over its divisive content, a political blackout may be coming in the lead-up to the 2020 presidential election. Political ads on Facebook have long proven a lightning rod for controversy. They’re all too easy to pack with misinformation , while removing misleading ads is its own separate ordeal. Experts such as professor and digital rights advocate David Carroll have long suggested banning microtargeted political ads from Facebook, following the Cambridge Analytica fiasco from the 2016 election . Read Full Story

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Advertisers Consider TV & Social the Most Influential Political Ad Platforms

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Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half planned to adjust their advertising efforts accordingly. One-third say they would hold back on advertising to avoid the political ad clutter, while just less than 1 in… Read More » The post Advertisers Consider TV & Social the Most Influential Political Ad Platforms appeared first on Marketing Charts .

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Report: Trump Facebook campaign tried to deter Black voters in 2016 suppression effort

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Trump’s data science team profiled mainly Black and minority voters and used the detailed data to target them with ads to convince them not to vote. The election victory of political novice Donald Trump in 2016 resulted from a confluence of factors, including Russian disinformation, nationalist political winds, anger at “establishment” politicians, low voter turnout, and the rise of social media as a primary source of news and political messaging. One of the main ingredients in the Trump campaign’s (and the Russian GRU’s) recipe for winning was using social media—primarily Facebook—to convince people not to vote at all. Read Full Story

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This CEO believes it’s time to embrace idealogical diversity and AI can help

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The CEO of Phenom believes that AI can help focus on candidates’ skills and experience as politics continues to drive national dialogues. Open discussion of political preferences is no longer taboo. These viewpoints inundate social feeds, infiltrate the dinner table, and are more visible in the workplace than ever. In fact, during the 2016 U.S. election, General Mills started the Courageous Conversation series featuring a keynote speech and breakout sessions centered around tough topics. The event continues five years later, having increased participation from 30 participants to as many as 3,000 employees. Read Full Story

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