Facebook Still at the Top of the Heap for Retail Social Advertising

{ object.primary_image.title }}

Among retailers advertising on social media, about 50% dedicate at least half of their marketing budget to social advertising. That’s according a recent report [download page] from Smartly.io, WBR Insights and eTail, which surveyed 100 marketing decision-makers representing retail brands that generate more than $200 million in online sales and have budgets allocated towards social… Read More » The post Facebook Still at the Top of the Heap for Retail Social Advertising appeared first on Marketing Charts .

Read Full Article on Marketing Charts

Successful Facebook Ads on a Small Budget

{ object.primary_image.title }}

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […] The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner .

More

Disney Was A Top Ad Spender on Facebook in H1

{ object.primary_image.title }}

Disney spent an estimated $211.8 million in Facebook advertising in the first half of this year, making it, by far, the top Facebook advertiser for the first two quarters of the year. This is according to a report [download page] from Pathmatics that looks at the top US Facebook advertisers in H1 and the effects… Read More » The post Disney Was A Top Ad Spender on Facebook in H1 appeared first on Marketing Charts .

More

Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram

{ object.primary_image.title }}

Last year, social media advertising overtook print to become the third-largest advertising channel across the globe, behind TV and paid search advertising. And, although social media users aren’t quite as keen on Facebook as they used to be, a full 70% of marketers surveyed for a report [download page] by Social Media Examiner say they… Read More » The post Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram appeared first on Marketing Charts .

More

How to Scale Valuable Facebook Lookalike Audiences

{ object.primary_image.title }}

Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers? In this article, you’ll discover how to create and scale high-intent lookalike audiences with Facebook ads. Why Increasing the Lookalike Percentage Doesn’t Work for Scaling Facebook lookalike audiences let you reach a large number of people […] The post How to Scale Valuable Facebook Lookalike Audiences appeared first on Social Media Marketing | Social Media Examiner .

More

Facebook Ad Updates: New Metrics and More

{ object.primary_image.title }}

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new […] The post Facebook Ad Updates: New Metrics and More appeared first on Social Media Marketing | Social Media Examiner .

More

Key insights: ClickZ benchmark survey, state of industry M&As, and more

{ object.primary_image.title }}

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

More

Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

{ object.primary_image.title }}

30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

More

Key insights: Our pulse survey uncovers key marketing technology trends

{ object.primary_image.title }}

30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing The least preferred technologies were ‘Social and relationships’ and ‘Management’ We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more. There have been some remarkable shifts since the first report was released. Read on to derive some exciting insights. Marketing budgets overall see a recovering uptick As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets. However, if you observe the graph shared …

More

Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

{ object.primary_image.title }}

30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=53, ajax_url='/api/hit/ajax/', hits='3')