Facebook weighs banning political ads before the 2020 election

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As hundreds of advertisers boycott the the social media monolith over its divisive content, a political blackout may be coming in the lead-up to the 2020 presidential election. Political ads on Facebook have long proven a lightning rod for controversy. They’re all too easy to pack with misinformation , while removing misleading ads is its own separate ordeal. Experts such as professor and digital rights advocate David Carroll have long suggested banning microtargeted political ads from Facebook, following the Cambridge Analytica fiasco from the 2016 election . Read Full Story

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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Beginner’s Guide to Successful Facebook Ads

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Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important considerations when starting your first Facebook ad campaign. #1: Commit to a Facebook Funnel Implementation All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available […] The post Beginner’s Guide to Successful Facebook Ads appeared first on Social Media Marketing | Social Media Examiner .

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A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

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As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them. If you’re totally new to Facebook, start with this Facebook Marketing Guide . Then come back to this post for a deep dive into advertising. In this advanced Facebook guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. You can learn more …

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Report: Trump Facebook campaign tried to deter Black voters in 2016 suppression effort

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Trump’s data science team profiled mainly Black and minority voters and used the detailed data to target them with ads to convince them not to vote. The election victory of political novice Donald Trump in 2016 resulted from a confluence of factors, including Russian disinformation, nationalist political winds, anger at “establishment” politicians, low voter turnout, and the rise of social media as a primary source of news and political messaging. One of the main ingredients in the Trump campaign’s (and the Russian GRU’s) recipe for winning was using social media—primarily Facebook—to convince people not to vote at all. Read Full Story

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There’s a simple way to reduce extreme political rhetoric on Facebook and Twitter

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Tech companies should stop forcing politicians to vie for their algorithms’ attention, writes political digital strategist Eric Wilson. Instead, they should rethink their platform’s incentives—and follow the example of the USPS. As major tech companies struggle with their responsibilities to the users and communities they serve, the question of what political candidates should be allowed to say in their online postings has emerged as a flash point. Each of the various platforms have taken different approaches to this question, but they each ignore the most important consideration of all: Why is it more advantageous online for a political candidate to be sensational rather than measured? Read Full Story

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