Facebook Ad Library: How to Model Your Competitors

{ object.primary_image.title }}

Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign? In this article, you’ll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram. Why Research Competitor Ads in the Facebook Ad Library? It’s no secret the competition in Facebook […] The post Facebook Ad Library: How to Model Your Competitors appeared first on Social Media Examiner | Social Media Marketing .

Read Full Article on Social Media Examiner

How to Choose the Right Facebook Attribution Model

{ object.primary_image.title }}

Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives you insights into your customers’ purchasing journey and the roles of different […] The post How to Choose the Right Facebook Attribution Model appeared first on Social Media Marketing | Social Media Examiner .

More

Launching With Facebook Ads: How to Sell More With Facebook

{ object.primary_image.title }}

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast. Emily is the founder of Hirsh Marketing, an […] The post Launching With Facebook Ads: How to Sell More With Facebook appeared first on Social Media Examiner | Social Media Marketing .

More

How to Use LinkedIn for Competitor Research

{ object.primary_image.title }}

Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on LinkedIn There are many benefits […] The post How to Use LinkedIn for Competitor Research appeared first on Social Media Marketing | Social Media Examiner .

More

How to Test Facebook Ads With Facebook Experiments

{ object.primary_image.title }}

Looking for better ways to improve your Facebook ad performance? Have you used Facebook’s Experiments? In this article, you’ll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads. What Is the Facebook Experiments Tool? Facebook Experiments is a new feature in Business Manager that allows […] The post How to Test Facebook Ads With Facebook Experiments appeared first on Social Media Marketing | Social Media Examiner .

More

Using Facebook Ads in Uncertain Times

{ object.primary_image.title }}

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast. Amanda is a Facebook ads expert and founder of The Ad Strategist. […] The post Using Facebook Ads in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner .

More

Using Facebook Ads to Move Leads Into Sales

{ object.primary_image.title }}

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […] The post Using Facebook Ads to Move Leads Into Sales appeared first on Social Media Examiner | Social Media Marketing .

More

How to Retarget Facebook Ad Traffic for Conversions

{ object.primary_image.title }}

Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? In this article, you’ll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals. Understanding Facebook Ads Traffic and Conversions Objectives The objective you choose when you create your Facebook […] The post How to Retarget Facebook Ad Traffic for Conversions appeared first on Social Media Marketing | Social Media Examiner .

More

Using Facebook Ads Manager to Analyze Your Ad Performance

{ object.primary_image.title }}

Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […] The post Using Facebook Ads Manager to Analyze Your Ad Performance appeared first on Social Media Examiner | Social Media Marketing .

More

How to Advertise on VOD Platforms

{ object.primary_image.title }}

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience. The term can include offerings from private companies like Netflix and Hulu, as well as those that aren’t pay-to-pay , like YouTube. There are two common types of VOD you’ve likely interacted with: Subscription VOD: Also known as SVOD, access to these videos comes with a subscription rate. Again, think Netflix or Hulu. Essentially this is any streaming platform involving an annual, monthly, or some other subscription rate. Transactional VOD: While SVOD offers users unlimited library access for the subscription fee as mentioned above, TVOD …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=15784, ajax_url='/api/hit/ajax/', hits='8')