Rent is almost due again: Here’s how well your state is protecting renters from eviction

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This scorecard explains what measures your state is doing to keep you in your house if you lost your job due to the pandemic. With millions of Americans out of work and unable to pay rent because of the coronavirus pandemic, activists and legislators have been pushing for protections like eviction moratoriums and leniency regarding late fees. With no policies coming from the federal government, though, it’s been up to individual states to make sure their residents have stable housing, at a time when access to safe housing is directly linked to public health—and not every state is taking the same steps. Read Full Story

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Emotional AI platform reveals that smiles are down 32% due to COVID-19

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30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. The company uses front-facing cameras, computer vision and machine learning technologies to detect attention and emotion among opt-in audiences as they watch video content. ClickZ spoke with Max Kalehoff, VP of Marketing & Growth for Realeyes, about their innovative technology and the capabilities they brings to marketers and publishers. The Realeyes system can detect major emotions including happiness, confusion, contempt, disgust, empathy, fear, and surprise. About a year ago, Realeyes pioneered attention monitoring as a fundamental breakthrough in their technology. Realeyes is using their emotion AI technology to help marketers with attention measurement. Going forward, Realeyes is taking their emotion AI to the live experience. Realeyes did an analysis on the ‘share of smiles’ or happiness that consumers have as they watch video and found a 32% decrease in smiles …

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What is antifa, anyway? Here’s a brief explainer

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Since we’re on the topic of antifa, we’ll try to explain what it is. Why are we talking about antifa, again? President Trump tweeted on Sunday that “The United States of America will be designating ANTIFA as a Terrorist Organization.” He is apparently attempting to pin the violent protests and looting that have taken place in cities across the country on one group. But since we’re on the topic of antifa, we’ll try to explain what it is. Read Full Story

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What ABM Metrics Are Marketers Prioritizing This Year?

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Although a majority (61%) of businesses report that they are currently running an account-based marketing (ABM) program to some extent, very few appear to be at a mature stage when it comes to measuring ABM. Only 5% of the marketers surveyed for a recent report [download page] from Demandbase say their measurement of ABM is… Read More » The post What ABM Metrics Are Marketers Prioritizing This Year? appeared first on Marketing Charts .

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

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30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Terminus developed a TEAM framework that includes five elements—target, engage, activate and measure (TEAM) which looks at ABM as a B2B strategy, not a tool. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key …

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