What Support Do B2B Marketers Offer Sales?

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Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. But what types of content are marketers passing on to their colleagues in sales? This is what a new report [download page] from ON24,… Read More » The post What Support Do B2B Marketers Offer Sales? appeared first on Marketing Charts .

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B2B Buyers Value These Traits in Salespeople

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The top traits that B2B buyers value in salespeople do not always align with what sales managers look for when hiring, with 42% of buyers valuing active listening but just 26% of sales managers valuing this trait. So finds a recent report [download page] from LinkedIn that explores what defines a top-performing sales team. In… Read More » The post B2B Buyers Value These Traits in Salespeople appeared first on Marketing Charts .

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What Will the Evolution of Sales and Marketing Alignment Look Like in the Next Year?

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Much has been said about the benefits of aligning sales and marketing teams, as well as the many challenges that organizations can face when trying to achieve it. A new report [download page] from InsideView looks into what’s stopping companies from taking key steps towards alignment, in light of 2020 being a period of necessary… Read More » The post What Will the Evolution of Sales and Marketing Alignment Look Like in the Next Year? appeared first on Marketing Charts .

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What Do B2B Buyers Want from Inside Sales?

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B2B buyers aren’t short of ideas concerning what they’d like vendors to do differently. Not only do they want vendors to personalize their buying experience and respond quickly to their needs, but they also want to be listened to and to have their problems solved. With COVID-19, some of these needs have been exacerbated. Here… Read More » The post What Do B2B Buyers Want from Inside Sales? appeared first on Marketing Charts .

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