Exclusive: Time’s Up releases guide to prioritizing diversity during COVID-19

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With this practical guide, Time’s Up wants to help business leaders double down on their commitments to equity and inclusion—even during a pandemic. Since March, there have been endless predictions from futurists and Twitter pundits alike on how the coronavirus could shape the future of work , reconfiguring everything from office layouts to daily commutes . But leaders at Time’s Up—the initiative borne out of the #MeToo movement to combat workplace sexual harassment and assault—felt like something was noticeably absent from most of those projections. Read Full Story

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How to Use Instagram Guides

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When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling. Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-form content. Fast forward ten years and Instagram is finally getting into the long-form content game. Instagram introduced Guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.” The scrollable lists provide text and visuals that come together in a listicle. You can either use new, saved, or older posts to deliver helpful how-tos …

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How Google Local Guides Improve Visibility

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As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides . Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. If you’re unfamiliar with it, the closest comparison is the Yelp! Elite Squad . Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. Since its launch, the Google Guides community has proved hugely popular. There are 120 million local guides , spanning 24,000 cities and towns. There are several potential …

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An extrovert’s guide to working from home during self-isolation

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Feeling starved for social interaction? Us too. These tips can help. In the olden times, before social distancing became the new normal, extroverts would happily go to the office , congregate with friends, and even chat up perfect strangers to get the stimuli they need. That’s because extroverts are energized by being around other people—a fact that may be misunderstood by more introverted people. A 2019 report by researchers from the University of Toronto described the “prototypical extrovert” as talkative and outgoing, as well as preferring to take charge, express positive emotion, and seek out new experiences. These attributes give them a “small, persistent advantage in the workplace,” the report found. Read Full Story

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