Walmart Plus is using your family-time guilt to get you to subscribe to its Amazon Prime rival

{ object.primary_image.title }}

The Walmart Plus launch campaign isn’t about what it does, but what it allows you to do. Last week, Walmart announced that it was launching a new subscription service called Walmart Plus that would give members such benefits as free same-day delivery, mobile scan-and-go (allowing you to scan items on your phone and check out through the app), and 5¢ savings per gallon of gas purchased at Walmart and Sam’s Club filling stations. Read Full Story

More

Mobile App Use Jumps During the Pandemic

{ object.primary_image.title }}

Some 1.6 trillion hours were spent on mobile devices worldwide in H1 2020. A new report [download page] from App Annie explores how this usage during the COVID-19 pandemic compares to 2019, and how it is affecting mobile-first companies. Time spent on mobile has increased both in the US and globally, per the report. Looking… Read More » The post Mobile App Use Jumps During the Pandemic appeared first on Marketing Charts .

More

Time Spent With Mobile Messaging Apps Is on the Rise

{ object.primary_image.title }}

US adults are spending more time with messaging apps on their mobile devices than ever before, and it doesn’t look like they will be slowing down any time soon. This is per new data from Insider Intelligence (formerly Business Insider Intelligence and eMarketer). In the past few years, time spent with mobile messaging apps has… Read More » The post Time Spent With Mobile Messaging Apps Is on the Rise appeared first on Marketing Charts .

More

How Instagram managed to survive antitrust scrutiny when it was acquired by Facebook

{ object.primary_image.title }}

In Sarah Frier’s new book, ‘No Filter,’ she examines the phenomenon of Instagram. In this excerpt, she describes how it convinced naive regulators to allow its acquisition by Facebook in 2012. Antitrust law was not written for modern acquisitions like Instagram. A traditional monopoly was a company with such a hold on its industry that it harmed others by fixing prices or controlling a supply chain. Facebook and Instagram presented no obvious consumer harm because their products were free to use, as long as people were willing to give up their data to the network. Facebook’s advertising business was relatively new, especially on mobile phones; Instagram didn’t have a business model at all. Something was a monopoly if it undermined its rivals; Instagram had many rivals. Instagram wasn’t even the first company to make a mobile photo app with filters. Read Full Story

More

Millions of BTS fans use these 2 apps to connect and shop. No tech startups needed

{ object.primary_image.title }}

Big Hit Entertainment’s thoughtful new apps were designed to bring fans closer. Seoul’s Olympic Stadium was packed during pop band BTS’s three sold-out shows last October, but some fans bypassed long merch lines by preordering items via the e-commerce app Weply, which offers exclusive band-related products. Others checked wait times for food kiosks and posted messages to BTS members through the social networking app Weverse. These services weren’t built by tech startups, but by a subsidiary of Big Hit Entertainment , the Seoul-based music management and production company that represents BTS and other artists. Launched last June, the apps are part of Big Hit’s plan to build a “one-stop service within the music industry,” says co-CEO Lenzo Yoon, akin to the transactional “super apps” popular in parts of Asia. Weply now boasts 1.8 million users from 200 countries; Weverse has 1.4 million daily users. Read Full Story

More

A Complete Guide to App Monetization

{ object.primary_image.title }}

You finally did it. You built your app idea , you refined the product, and now you’re ready to launch your mobile app . Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. There are many ways to monetize your app and even more tools to help you do it. Below, we’ll outline six app monetization strategies you can use to ensure your app’s success. Why Should You Have a Defined App Monetization Strategy? Consumers download more than 200 billion mobile apps per year and spend over $140 billion within those apps. Also, 90 percent of all mobile internet time is spent on apps. Therefore, …

More

Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

{ object.primary_image.title }}

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

More

How to Launch a Subscription Box For Your Company

{ object.primary_image.title }}

HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear. If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 billion by 2025. But that’s not the only reason it could be worth giving subscription boxes a try. Recurring Business Revenue Subscription boxes mean you’re likely to build a consistent consumer base. According to Paysafe , 69 percent of Americans have multiple subscriptions, and 36 percent of those consumers believe they’ll invest in …

More

Pay $150 for an artist’s Magic 8-Ball? For the new Mattel Creations, ‘it is certain.’

{ object.primary_image.title }}

The venerable toymaker is going to direct to consumer, with a new e-commerce and content site using its classic toys as an artistic canvas. The comedian and actor Paul F. Tompkins has a great story about visiting the Magic Castle in Los Angeles, which his girlfriend (and now wife) was obsessed with. At one point, Tompkins asks her why going to the renowned private club for magicians means so much to her. As she practically seethes in response, “Because it’s exclusive!” Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=15450, ajax_url='/api/hit/ajax/', hits='4')