Exclusive: Chicago’s new brand identity could save the city $10 million a year

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Chicago wants you to make its brand your own. The four-starred Chicago flag flies with pride on bricked bungalows and tattooed biceps around the city. The first star represents Fort Dearborn, the military outpost that became the city. The second marks the Great Chicago Fire of 1871, which burned most of the city down. The third stands for the World’s Columbian Exposition of 1893, which brought us the Ferris wheel as an enduring architecture masterpiece. And the fourth was for the Century of Progress Exposition in 1933, marking the end of the Great Depression and the rise of the Atomic Age. Read Full Story

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May the 4th be with you: Star Wars Day 2020 deals to help beat the lockdown blues

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Zoom off to a galaxy far, far away with these great Star Wars Day deals. As some cities in the country enter the sixth week of lockdown, many of us are wishing we could be in a galaxy far, far away. Unfortunately, that’s not going to happen until hyperdrives are a reality. Until then, however, you can take a break from the monotony of lockdown today by celebrating the most beloved franchise of all time: Star Wars. Read Full Story

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This portable firepit is the ultimate backyard accessory for city dwellers—and great for campers, too

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The renowned camping brand BioLite found a way to bring the great outdoors to anyone with a backyard. Brooklyn-based BioLite is known for its smokeless, wood-burning camp stove, which is beloved by campers for both its portability and its ability to multitask: The company’s CampStove 2 actually actually generates electricity, so you can charge phones, lights, cameras, and more. For campers with more specific tastes, BioLite also makes a heat-to-electricity outdoor pizza oven, called the PizzaDome . Read Full Story

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Which Big Tech CEO hurt his brand most during the antitrust hearing? The definitive ranking

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This largely ceremonial wrist-slapping of the leaders of Google, Amazon, Facebook, and Apple was also an exercise in the ties between CEO and brand image. On Wednesday, Apple CEO Tim Cook, Alphabet CEO Sundar Pichai, Facebook CEO Mark Zuckerberg, and Amazon CEO Jeff Bezos all testified before Congress, as lawmakers investigate if and how these companies stifle competition and harm consumers. Read Full Story

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How Citi Commercial Cards is using conversational AI to improve CX

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30-second summary: Citi recently engaged with Interactions, a provider of intelligent virtual assistants (IVAs) to implement a pilot program that utilizes a virtual agent with the goal of improving CX in their Commercial Cards division. Citi’s commercial clients were receptive to utilizing technology that reduced the need for card holders to speak with a representative for routine issues that could be effectively addressed digitally. A cross functional team at Citi evaluated AI chatbot provider, Interactions. Citi’s product, technology, operations and customer service teams worked closely with resources at Interactions to implement the tool. From the selection process for Interactions through the first live test call, the onboarding process took about 11 months. Currently the chatbot initiative is still a pilot program that addresses five simple issues with an automated agent. A key part of Citi’s CX strategy was to notify clients before rolling out the pilot program. Since the pilot …

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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‘Mark Zuckerberg is the biggest oligarch in the history of mankind’

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The outspoken NYU professor Scott Galloway doesn’t mince words about our favorite social network and the government’s failure to regulate it. As the proliferation of misinformation and hate on social networks has grown during the pandemic and in advance of the 2020 election, NYU professor Scott Galloway has emerged as one of the fiercest critics of Big Tech and large social networks. Galloway, who teaches brand strategy and digital marketing to second-year MBA students, is the author of “ The Four ,” which tells the unvarnished story of how Amazon, Apple, Facebook, and Google became four of the most influential companies on earth. Read Full Story

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