Exclusive: Chicago’s new brand identity could save the city $10 million a year

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Chicago wants you to make its brand your own. The four-starred Chicago flag flies with pride on bricked bungalows and tattooed biceps around the city. The first star represents Fort Dearborn, the military outpost that became the city. The second marks the Great Chicago Fire of 1871, which burned most of the city down. The third stands for the World’s Columbian Exposition of 1893, which brought us the Ferris wheel as an enduring architecture masterpiece. And the fourth was for the Century of Progress Exposition in 1933, marking the end of the Great Depression and the rise of the Atomic Age. Read Full Story

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This portable firepit is the ultimate backyard accessory for city dwellers—and great for campers, too

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The renowned camping brand BioLite found a way to bring the great outdoors to anyone with a backyard. Brooklyn-based BioLite is known for its smokeless, wood-burning camp stove, which is beloved by campers for both its portability and its ability to multitask: The company’s CampStove 2 actually actually generates electricity, so you can charge phones, lights, cameras, and more. For campers with more specific tastes, BioLite also makes a heat-to-electricity outdoor pizza oven, called the PizzaDome . Read Full Story

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May the 4th be with you: Star Wars Day 2020 deals to help beat the lockdown blues

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Zoom off to a galaxy far, far away with these great Star Wars Day deals. As some cities in the country enter the sixth week of lockdown, many of us are wishing we could be in a galaxy far, far away. Unfortunately, that’s not going to happen until hyperdrives are a reality. Until then, however, you can take a break from the monotony of lockdown today by celebrating the most beloved franchise of all time: Star Wars. Read Full Story

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The 6 Best Digital Strategy Companies of 2020

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According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. When you need to choose the best digital strategy company, you may be wondering where to start. Here’s a list of our picks for the best digital strategy companies in the world. 1. Neil Patel Digital — Best For Content Marketing & Digital Strategy I’ve written more than 4,294 blog posts in 10 years. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month …

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Basic Reputation Management for Better Customer Service

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Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund , Elvert Barnes It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to …

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The Definitive Guide to Local SEO

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Local SEO is important. In fact, 46% of all searches on Google are local . That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily. And from that search, 72% will visit a store within five miles . These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Local SEO is the practice of increasing the online visibility of local businesses. It’s similar organic SEO , but with an added geographical component. Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. There’s no point in a New …

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The 8 Best Social Media Marketing Companies of 2020

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Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

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Chicago’s COVID-19 recovery plan aims to go beyond the crisis to correct historical inequities

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Economic inequalities aren’t new in Chicago, but 2020’s challenges may have provided a unique opportunity to fix them. In April, the city of Chicago announced it had pulled together an economic recovery task force , divided into areas from policy to mental health to business, and composed of labor leaders, academics, advocacy organizations, city council members, and regional representatives from surrounding counties, to help the city overcome the coronavirus crisis. Now, they’re releasing a report that details guidelines for an inclusive economic revival that not only focuses on the immediate issues sparked by the COVID-19 pandemic but fixes wealth disparities and addresses racial inequities that have long existed. Read Full Story

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