Exclusive: 16% of parents haven’t vaccinated their kids due to COVID-19

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Sixteen percent of parents say their kids haven’t had all their vaccinations due to pandemic-related scheduling problems, a new exclusive Harris Poll finds. In a hidden consequence of the coronavirus pandemic that public health experts find alarming, 16% of parents say their children haven’t received all the vaccinations recommended by their pediatricians, because COVID-19 has made scheduling inconvenient or impossible. Read Full Story

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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The COVID-19 crisis is giving parents a taste of digital ‘unschooling’

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With 55 million children now learning at home due to the coronavirus pandemic, digital homeschooling is providing an alternative form of education—one parents just might stick with once the threat recedes. Shauna Anderson was a high school English teacher—but now she leads Homeschooling 101 classes online via the new education marketplace Unschool.school , helping parents who have suddenly found themselves home with their kids. Read Full Story

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When can kids get the COVID-19 vaccine? A pediatrician answers 5 key questions

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Both Moderna and Pfizer are testing the vaccine in children now. A big question among parents and teachers as more schools reopen is when their kids will be vaccinated against COVID-19. Some have wondered whether the vaccine is even necessary for children. Dr. James Wood , a pediatrician and assistant professor of pediatric infectious diseases, explains what doctors know today about the risk children face of getting and spreading the coronavirus and when vaccines might be available. Read Full Story

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‘I worry every moment’: 3 moms on parenting kids with developmental disabilities during COVID-19

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Many caregivers of children with dyslexia, ADHD—or mental illnesses like depression and anxiety—say the pandemic has left them without the resources or educational support they need. For nearly six months, working parents have been pulled in multiple directions as they adjust to a new reality without adequate childcare . Some have already left the workforce or cut back their hours; others are strapping in for the long haul . And the psychic toll of the pandemic is already clear: A recent Census survey found that a third of Americans had symptoms of clinical anxiety or depression, according to the Washington Post . Read Full Story

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How remote learning can help normalize a personal finance curriculum

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Now is the perfect opportunity to teach our kids money lessons they can use for the rest of their lives. With many schools still closed due to COVID-19, parents and children have been spending more time together than ever, which is both a blessing and a curse for parents juggling virtual schooling, childcare, and work simultaneously. However, it also presents a rare opportunity for parents to add something to this year’s curriculum: Money lessons. Read Full Story

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How to Target Parents Through Paid Ads

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One of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA estimates that it costs $284,570 (with inflation factored in) to raise a child through age 17. To successfully target parents through paid ads, you have to deeply understand your target audience and use this knowledge to inform your marketing strategy. 7 Ways to Target Parents Through Paid Ads Parents spend a lot of time online, meaning they may be pretty likely to see your paid ads. For the first time, women in the U.S. are more often having babies in their 30s than their 20s. This means you’re looking at an audience with a lot of millennials who spend a great deal of time on social …

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3 smart ways to help kids learn online during the COVID-19 pandemic

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For teleworking parents adjusting to having kids at home, here are three ways you can turn screen time into learning time. As families everywhere adjust to social distancing measures such as closed schools, childcare centers, workplaces, and more, parents are grappling with questions regarding their kids’ use of technology. Rebecca Dore , an expert on children and media, offers some tips for how to make the most of screen time for kids who are cooped up at home. Read Full Story

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