Everyone is drinking coffee during coronavirus, but make sure to order local

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Are you ordering more coffee this week? Probably. This is an excellent way to support a struggling local business. The coronavirus coffee boom is in full swing: U.S. consumer sales of packaged coffee are up 70% from last year, the Financial Times reports . While nearly all commodity markets are either tanking or slowly recovering from March slumps , the futures benchmark for coffee is up 20% since the start of February . Read Full Story

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Miss your fancy coffee shop habit? Silicon Valley has the answer—in one tablespoon

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Jot Coffee didn’t plan to launch its concentrated ultra brew amid the quarantine, but there’s probably never been a better time to shake up your coffee routine. For many people, the coffee shop is high up on the ever-growing list of previously daily conveniences and rituals you now miss, thanks to the necessity of social distancing and shelter-at-home orders. Read Full Story

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Forget Folgers. This startup wants to get you hooked on fancy instant coffee

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Craft coffee meets gas-station convenience with Cometeer. A coffee startup called Cometeer , made up of MIT-trained chemists and engineers, has invented a new way to drink coffee from your favorite craft brands at home. The coffee—from brands like Equator, Counter Culture, and Birch—arrives at your door in the form of frozen pucks, packaged in dry ice, that you stick in your freezer. When you’re ready to drink it, you pop a puck into your cup, then fill it with boiling water, like some kind of fancy instant coffee. (You can also make it iced, with a splash of milk, or as a latte.) The company promises that the end result retains all the complex flavors of the bean, as if a coffee expert had brewed it for you, at only $2 a cup, compared to the $5 you might pay at a coffee shop. Read Full Story

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This folding coffee cup eliminates the need for a plastic lid

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Unocup won the Packaging category in the 2020 Innovation by Design Awards. Tom Chan was just a sophomore at Cooper Union in 2015 when he came up with the original Unocup concept: a single unit with an origami-like lid that you fold into place to seal liquid inside, eliminating the need for single-use plastic lids. Countless coffee-shop interviews and more than a thousand prototypes later, he and long-time friend Kaanur Papo founded Unocup, in 2019. Funded by a Kickstarter campaign, they are now marketing their cup, a 100% plastic-free, compostable unit that replaces the traditional lid with paper folds that seal the drink tightly. “When people think of sustainable solutions,” Papo says, “they think of certain compromises that have to be made. What’s really exciting about this is that it’s a sustainable and practical solution at the same time.” Currently fulfilling small orders, ranging from 10 to 2,000 cups, that …

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How and where to get free coffee on National Coffee Day

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As far as made-up holidays go, you could do worse than one for coffee. Marketers and industry groups have been hijacking the calendar for years, claiming so-and-so date is National [Something] Day. Today, September 29, happens to be National Coffee Day—a completely made-up “holiday.” But hey, as far as made-up holidays go, you could do worse than one for coffee. Read Full Story

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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

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Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1. If you’re feeling startled, too, here’s our chance to take a more granular look at the data and see if we can offer some useful theories for proximity’s drop in perceived dominance. First, a quick definition of user-to-business proximity What do local SEOs mean when they speak of user-to-business proximity? Imagine an Internet searcher is standing in Golden Gate Park in San Francisco, looking on their …

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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

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Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1. If you’re feeling startled, too, here’s our chance to take a more granular look at the data and see if we can offer some useful theories for proximity’s drop in perceived dominance. First, a quick definition of user-to-business proximity What do local SEOs mean when they speak of user-to-business proximity? Imagine an Internet searcher is standing in Golden Gate Park in San Francisco, looking on their …

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