Even amid COVID-19, NASA’s Mars 2020 rover is ready for takeoff

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Building a Mars rover is already hard. Building one during a pandemic is even harder. After nine years in development, the Mars 2020 rover, Perseverance , was entering its final four months when the COVID-19 pandemic struck. By then, the separate spacecraft sections had arrived at Kennedy Space Center (KSC) in Florida for assembly and testing. With diminishing margins for error or delays, teams were suddenly thrust into working from home with family distractions. Adding to the pressure was a four-week launch window that, if missed, would push the mission back two years and a half billion dollars. Read Full Story

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Afghanistan’s all-girl robotics team is building emergency ventilators out of car parts

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The Afghan Dreamers—who became famous when they were denied a visa to come to a robotics competition in the U.S. in 2017—are now hard at work helping their country prepare for COVID-19. Even though Herat, Afghanistan, is on lockdown during the COVID-19 pandemic, many of Nahid Rahimi’s days during the pandemic have started with a drive to a mechanic’s workshop. Nahid, 17, is on Afghanistan’s all-girls robotics team, named the Afghan Dreamers; her teammate Somaya Farqui’s father drives the girls, all between 14 and 17 years old, through the shuttered city to their technical adviser’s space, where they’re building ventilators from used car parts. Read Full Story

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3 things you must do if you want to land your dream job

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Organic CEO Cathy Butler believes the secret sauce is all in building skills outside of the box. Demand for jobs has skyrocketed while job loss mounts due to the COVID-19 pandemic. With competition at an all-time high, job seekers have their work cut out for them—especially women, who accounted for all job loss in December 2020 according to an analysis by the National Women’s Law Center (NWLC) . BIPOC and LGBTQ+ candidates and those with disabilities face even greater challenges. Read Full Story

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A COVID-19 recession could shrink the paychecks of the Class of 2020 for years

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High school and college graduates in 2020 could have expected the strongest job market in 50 years. Now, due to massive economic fallout, they’re at risk of graduating into a recession. Before the coronavirus pandemic forced businesses and schools to close, high school and college graduates from the Class of 2020 could have expected to graduate into the strongest job market in 50 years. Read Full Story

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

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4 Points About Consumer Behavior Changes Spurred by COVID

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Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from these findings into developing consumer behavior. 1. Online Channels… Read More » The post 4 Points About Consumer Behavior Changes Spurred by COVID appeared first on Marketing Charts .

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These playing cards show gorgeous visions for what the world will look like in 2120

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From Mars colonies to a submerged Statue of Liberty, each card of this deck shows a different artist’s vision for the future. 2020 has been a year of unexpected twists and turns. With the COVID-19 pandemic ongoing and the disastrous effects of climate change worsening, it’s hard to picture what the world will look like in the next few months, let alone years. But a group of artists are already looking ahead to 2120. Across two decks of cards from Playing Arts, graphic designers and illustrators have imagined what the world will look like in 100 years. Read Full Story

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Early voting in 2020 vs. 2016: These maps will show you which states are seeing bigger turnout so far

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As voters aim to avoid Election Day crowds during the COVID-19 pandemic, early voting in 2020 is smashing records. The number of people either mailing in their ballots or voting early in person this year continues to dwarf comparable levels seen four years ago. With five days to go until Election Day 2020, early voter turnout in some states is more than six times what it was in 2016. Read Full Story

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