‘ESG’ isn’t just about feel-good investing. It can be a framework for global accountability

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A focus on a single set of standards for environmental, social, and governance metrics could unlock more international investing. Sustainable investing has taken off in recent years, drawing dollars from more than just Patagonia-loving millennials. But there is a trouble in this apparent ethical asset paradise. With over 600 ESG frameworks in common use , the growing number of socially conscious investors still lack a single reliable source of information on where to put their hard-earned money. (Earlier today more than 50 business leaders said they signed on to ESG reporting standards established last year by the World Economic Forum.) Read Full Story

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Best Agile Project Management Tools

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Running an agile team effectively is nearly impossible without the right software. But agile project management tools can make your life much easier. It’s the best way to collaborate with your team, manage changing tasks, and keep track of various projects at scale. In addition to the managerial perks of agile project management software, your entire team will benefit as well. These tools will make it easier for everyone to work efficiently, communicate, and meet deadlines. Recognizing you need to invest in agile project management software is only half of the battle. Finding the right software for your business and team is a different story entirely—which is why I created this guide. After extensive research and testing, I narrowed down the top five agile project management tools available on …

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Best WordPress Themes

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. All businesses need a good website. The sites must load quickly, and they need to have a winning design. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes use different layouts to present content beautifully and boost engagement with your brand. I’ve put together a guide to the best WordPress themes available now to help get you started. The Top 7 Options For WordPress Themes: Astra — The Best WordPress Theme for Beginners Sydney — The Best WordPress Theme for Freelancers Foodie Pro — The Best WordPress Theme for Food Bloggers Jayla — The Best WordPress Theme for Online Shops Zakra — The Best WordPress Theme for SEO Tusant — The Best WordPress Theme for Podcast Creators Travel Way — …

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

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30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Terminus developed a TEAM framework that includes five elements—target, engage, activate and measure (TEAM) which looks at ABM as a B2B strategy, not a tool. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key …

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

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It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money . No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products. Just look at Facebook’s audience growth since late 2008. Despite a couple of small blips, it’s all up and to the right: The net result? The platform’s annual revenues have climbed at an even sharper rate, with the vast majority of that money coming from ads: This has had inevitable consequences for marketers. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. Facebook gets the most …

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Best Social Media WordPress Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. One of the easiest ways to improve your social media strategy is by using a WordPress plugin. These tools make it easy for website visitors to share your content via social media and ultimately drive more traffic to your website. You can even use these plugins to get more followers on social media. But with dozens of social media WordPress plugins to choose from, finding the right one for you and your website can feel like a daunting task. Whether you’re running a business website, small personal blog, or something in between, I’ve narrowed down and reviewed the best …

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32 Free WordPress Themes For Effective Content Marketing

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You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. But there’s a question lingering: How do you choose the right free WordPress theme when there are so many out there? Trust me; it’s not as easy as you think. When I started blogging , one of the crazy activities that killed my productivity was checking out new personal blog themes. I just couldn’t find the right one for me. But I know better now. The reality is you need to find one of the responsive WordPress themes for your personal blog launch’s success. Did you know that your success as a content marketer goes beyond writing great content ? There are so many factors that will ensure that you’re always at the top of your game and getting the juice from any given search engine. Your attitude …

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