Eric and Wendy Schmidt launch global talent corps for teenagers

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In an exclusive interview, the former Google CEO and his wife unveil details of Rise, part of their $1 billion charitable commitment to support individuals who want to serve others. Philanthropists Eric and Wendy Schmidt have begun accepting applications for Rise, a global talent program for 15- to 17-year-olds who make a commitment to pursue careers and initiatives in public service. The program, a partnership with the Rhodes Trust, promises to provide winners with lifelong financial support and mentorship. Read Full Story

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Remote work is the next diversity frontier

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Organizations that don’t actively support remote work are limiting their capacity to engage with top talent. I was at a conference, talking about the gig economy and the future of work. There were around 500 people in the audience. I asked, “How many of you have a diversity program?” Every hand in the room shot up. Read Full Story

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How Cheetah Loyalty helped Donatos Pizza reached nearly a million sign ups in under two years

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30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegel, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program. Siegel was one of the early employees at Siebel CRM Systems in the late 90s. He went on to launch the Stellar Loyalty platform which was acquired by Cheetah Digital in 2018. Donatos, founded in Columbus, Ohio, is a pizza chain with nearly 200 sites across 10 states. They were looking for a partner who could help them launch their new loyalty program and began working with Cheetah Digital in 2018. Onboarding with Cheetah varies depending on the client’s needs. Donatos needed to build a loyalty program from scratch, so the main focus of implementation was in migrating their existing digital communications systems to Cheetah’s platform. Donatos marketing team interacts with …

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50 global businesses—including Mastercard, Nestlé, and Unilever—announce commitment to transparency

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At Davos, the companies committed to publish information on 21 environmental, social, and governance metrics, from greenhouse gas emissions to diversity to taxes paid. As the world has grown more concerned with combatting widespread issues like climate change and social injustice, the environmental, social, and governance (ESG) movement has gained momentum to ensure businesses are doing their part, by transparently reporting to investors and stakeholders their positive and negative impacts on the environment and society, allowing those backers to make informed decisions about the companies they finance and support. Read Full Story

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How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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Best Applicant Tracking Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Here’s a business cliche for you: Employees are the greatest asset for every company. Precisely why recruitment is so challenging for HRs or recruiters. The process is quite elaborate and comprises several steps ranging from job posting to managing and streamlining applications. Let’s talk statistics : A corporate job post receives 250 resumes on an average. And even after that, 45% of employers say that they can’t find candidates with the skills they need. With the high influx of CVs, it’s crucial for HR specialists to raise their efficiency levels, which brings us to our next stat – recruiters only take six seconds to evaluate the candidate’s resume. Now, six seconds isn’t necessarily enough for recruiters to make the right decision every time, especially because every business has unique …

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‘Standing in the gap’: One part of allyship that gets overlooked

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LinkedIn’s senior global program manager of diversity, inclusion, and belonging says, “Standing in the gap means to speak up and speak out, particularly into the spaces where I/we cannot reach. Moreover, it’s a commitment to sticking with it over time.” After a hellish week of grappling with the emotional trauma of more senseless murders of black men and women, I’ve finally mustered up enough energy to speak my truth. Read Full Story

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