How virtual cycling platform Zwift created an enduring new esport

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It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay. Online exercise and racing platform Zwift, which allows users to connect their bikes to training stands and cycle virtually alongside thousands of other people from the comfort of home, isn’t trying to replicate in-person racing. Instead, it’s creating a gamified new esport. During the pandemic, Zwift users doubled, and the company seized attention by hosting the first-ever virtual Tour de France , with nearly two dozen professional men’s teams and 17 women’s teams competing from around the globe. The marquee event illustrates Zwift’s strategy: Win over the pros to woo the populace. “The elite [athlete] helps establish the brand and gives us the credibility and authenticity to fuel the growth of the broader base,” says CEO Eric Min. Here’s a closer look. Read Full Story

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Intel knows you miss sports. Its new app lets you geek out on how athletes soar

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Intel Studios and ‘Sport Science’ star John Brenkus go beyond a TV show to create a new app, ‘Soul & Science,’ featuring NBA star Aaron Gordon, Olympic champ Kerri Walsh Jennings, and more. John Brenkus has been fascinated for a long time with how athletes are able to perform elite physical feats. His Emmy-winning show Sport Science ran for years between Fox and ESPN, always finding compelling ways to explain the physiology and physics involved in our favorite games. His 2010 best-selling book, The Perfection Point , used data and research to explore the absolute limits of human performance in events like the heaviest bench press, highest dunk, longest golf drive, and fastest mile run. Read Full Story

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This fitness tracker knows when to recommend sleep instead of exercise

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The Whoop band focuses on recovery as well as workout intensity. The Whoop fitness band, which measures a user’s heart rate variability and offers insights into everything from workout intensity and recovery to sleep performance, was initially designed for elite athletes. It’s now going mainstream. Last May, the company launched the Whoop Strap 3.0, which boosted battery life from two days to five, and upgraded its app to allow users to access a new Strain Coach feature that helps them maximize performance without overdoing it. Read Full Story

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