Employee resource groups help strengthen connection in times of uncertainty

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LinkedIn’s VP of Global Diversity, Inclusion, and Belonging says, “Uncertainty provides an opportunity to build new relationships, to support each other in transcending these challenging moments.” If there is a silver lining of this challenging time, it’s that it’s given many of us an opportunity to slow down and remember what is most important in life: relationships. While limited social contact both at work and in our personal lives has been difficult, it’s also provided companies a unique opportunity to help build connections among employees, and employee resource groups (ERGs) have become a particularly powerful platform of engagement to help build community in our new remote workspaces. Read Full Story

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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5 Alternatives to Yahoo Groups

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Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups. Below, we’ll discuss our favorites so you can pick the best online group platforms for you. What Was Yahoo Groups Used For? Yahoo launched Groups in January 2001. Users could post messages, polls, photos, events, files, mailing lists, links to websites, and more. The platform soon became a popular host for vibrant online discussion boards. If you owned a …

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How would an SEO agency be built today? Part 2: Current business model(s)

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There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part , we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the status quo of SEO agencies and their current business models, introducing another strategic lens to guide our research: Alex Osterwalder’s Business Model Canvas or BMC. A …

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Why Nextdoor should be part of your SMBs social media strategy

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30-second summary: Nextdoor is a social media network for neighborhoods that reaches over 248,000 neighborhoods in 11 countries. In the second installment of our two-part series about Nextdoor, we focus on how the platform fits into your overall SMB social media strategy. One of the ways SMBs have adapted to the uncertainty of 2020 is by expanding the way customers can reach them. In 2020, over a third of businesses are prioritizing developing customer relationships over time, versus one-time transactions. Businesses can get started building a presence on Nextdoor by creating a Nextdoor Business Page which is free. There are two paid advertising opportunities, Local Listings and Neighborhood Sponsorships, both of which are extremely affordable and enable businesses to benefit from the social nature of the platform. Even before this disastrous year, small business marketing budgets were tight. A 2018 survey by Clutch found that 47% of SMBs spend less …

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. More often than not, experts get sucked into their respective silos, buried by the day-to-day task lists of their jobs, focusing on their own areas of expertise. Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Teams bring …

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An Inside Look at My Digital Marketing Agencies Around the World

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My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Below is more information about our agencies, as gathered by one of our writers. Meet our Co-Founders: Neil Patel and Mike Kamo Neil Patel, CMO and Co-Founder, is a New York Times Bestselling Author and is recognized as a top influencer by The Wall Street Journal and Forbes’s top ten marketers. Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. He has been recognized as a top 100 entrepreneur under 30 by President Obama and a top 100 entrepreneur under 35 …

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How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending on which virtual event you attend, …

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How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending on which virtual event you attend, …

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5 fun ways to build trust with a remote team when you’re a new manager

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You have been tasked with the unique challenge of building a culture of trust, solidarity, teamwork, and cohesion during stressful, uncertain times, but there’s no reason you shouldn’t try to have a little fun while doing it. As employers scrambled to pivot their teams to remote work during the pandemic, a number of employees reported losing the sense of connection, relationship, and cultural values they used to have on-site, according to a Gallup survey. Read Full Story

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How would an SEO agency be built today? Part 1: Consumers and trends

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The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind . The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities. What follows is a quest of shaping choices for the near future in a three-part piece that highlights a core question — How would you build an SEO agency in 2020? We’ll explore the complexity of the topic, mapping key touchpoints that create the agency landscape, from assessing current trends on consumer behaviour, to how key partners of an SEO agency have changed: Consumer and business trends that are emerging and transforming the way people interact. (part one) The current SEO agency business model and its in-depth analysis. (part two) The possibilities ingrained in thinking about what a reshaped SEO agency of 2020 and beyond looks like. (part …

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