Unruly’s survey reveals consumer behavior in the COVID-19 age

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30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. Consumers says they particularly value ads that show what brands are doing to help their staff and consumers, or that provide COVID-19 info. Video ad platform Unruly is out with a new study – its first on this topic — that supplies data-points about how consumer behavior has changed in this age of the COVID-19 pandemic. The “ COVID-19 Consumer Survey ” is based on responses from 2638 consumers worldwide in late March, from what the company described as “accredited panel providers around the globe.” Usage up on all devices during COVID-19 “The vast majority of consumers still want to …

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The times, they are e-changin’: How re-engagement has become more valuable during COVID-19

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30-second summary Users are spending more time on their digital platforms than ever, and ecommerce sales are up 25% as of the end of March Companies are undervaluing retargeting practices; 28% of mobile app marketers said they only used 5% of their budget for re-engagement, yet customers are three times more likely to buy if they’ve already seen an initial ad Re-engagement campaigns on Google can cost as much as 75% less than user acquisition Google Search Engine Results Page (SERP) ads Re-engagement is an excellent opportunity for ecommerce businesses to address potential returning customers to continue driving more conversions or retargeting customers who are close to buying the first time Re-engagement is tricky and must calibrated accordingly to adjust to the user’s habits and times when he/she is accessible, and be carefully adjusted to prevent presenting the same ads to customers who have already bought the product being advertised …

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New data visualizations show how consumers are now consuming media

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30-second summary: A new series of data visualizations demonstrate how content consuming behavior has increased during the pandemic shutdown, in the U.S. and the U.K. Based on a survey of thousands of Net users, the visualizations are oriented around age groups. Some of the new trends may continue after normal life returns, such as an increased interest in online videos — and in reading books. Some consumer surveys, like a recently-released one from Unruly , have backed up anecdotal observations with data about increased use of devices and online services during this pandemic shutdown. Now, a series of visually-impressive graphs from online publication Visual Capitalist – “ Media Consumption in the Age of COVID-19 ” – highlights the actual media consumption data by various age groups. Visual Capitalist specializes in providing data visualizations for investors. The charts are based on a Global Web Index (GWI) survey of nearly 4000 Net …

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