Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

{ object.primary_image.title }}

30-second summary : Email marketing conversions continue to climb : Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands : Email marketing automation drove 32% of email conversions while accounting for less than 2% of total email sends. Brands wanting to increase revenue should look to automate revenue-driving messages. SMS marketing is accelerating quickly : In Q3, there was a 237% lift in SMS messages sent over the same period in 2019, accompanied by a significant increase in both click and conversion rates. Expect SMS to increase in usage even more during the holiday shopping season. Push message marketing : While still in the early stages, push message marketing is showing signs of increased adoption by online stores. Year-over-year, we saw a nearly 1700% increase in messages sent. Sporting a 30% conversion rate, retailers who begin experimenting with this channel may be able to drive incremental revenue and stay ahead of the competition. The holiday season is here, and for retailers and consumers alike, increased attention on online channels has created a more crowded and competitive marketing space. For online businesses, finding opportunities to maximize revenue from digital marketing channels is a top priority for not only the holiday season but also in 2021. But which channels provide this opportunity?Omnisend, an email, SMS, and web push message marketing platform, analyzed data for over three billion emails, and nine million SMS and push messages sent from their marketing platform during Q3 2020. Their report looked at sends, opens, clicks, and conversions metrics, further breaking them down by promotional and automated messages and year-over-year performance. Here’s what the report showed and ways ecommerce businesses can use that information to increase future sales now. Email marketing drives sales and consumers look for it Email marketing continues to be one of the go-to channels for retailers. This became more evident as we inched closer to the holiday season, with sends increasing each month compared to the same period in 2019. In September alone, there was a 93% year-over-year increase in promotional emails sent by online businesses. For the entire third quarter, the year-over-year lift in sends was 72%. However, more than sends alone, consumers were actively engaging with brand emails. Open rates for promotional emails increased …

Read Full Article on Clickz

7 ways marketers can use SMS to increase revenue and customer engagement

{ object.primary_image.title }}

30-second summary: ClickZ recently partnered with Acoustic, the largest independent marketing cloud platform, to present the on-demand webinar. Presenter Dave Haucke, Acoustic’s VP of Product Management, leads Acoustic’s portfolio of mobile marketing, social advertising, and content management solutions. Presenter Pinky Lees is the Worldwide Mobile Strategist at Acoustic. Lees provides strategy and planning services to global clients across all sectors. Campaigns that have a high sense of urgency are a perfect fit for SMS, with coupons and offers a key reason that consumers opt in. The Acoustic team reviews seven use cases for mobile engagement as follows: loyalty programs, SMS for mobile app download/email opt-in, new product/information launch, promotional opportunities, coupons/offers, thank you/welcome messages, and purchase/fraud/transaction alerts. Acoustic provides an in-depth review of best practices and tips that can be applied to SMS marketing including creating dedicated campaigns, ensuring your program is opt-in and complies with mobile regulations, and leveraging …

More

Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions

{ object.primary_image.title }}

30-second summary: 73% of online shoppers are expected to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals. 33% of brands that shifted their ad dollars in Q1 and Q2 of 2020 moved money to ecommerce. SMS conversion rate increased 98% over Q2 making it a priority to add SMS to email strategies. Three must-have omnichannel touchpoints to induce conversions. CTV ad impressions grew by 2X, 55% YoY, the only medium to see such accelerated growth. 23% of consumers are more comfortable sharing data about their likes/dislikes, gender, and location data. 56% of businesses without CDPs have limited ability to apply insights holistically across their marketing efforts. D2C retail companies have a customer-first approach that is 2X better than their non-transactional counterparts. This week we share revenue-driving insights on omnichannel marketing and CTV advertising that can help ecommerce businesses increase …

More

SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

{ object.primary_image.title }}

Did you know the average person checks their phone 160 times a day ? Which is just one of the reasons SMS marketing no longer sucks. Forty-six percent of people say they check their phones before they even get out of bed. The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. Plus, open rates for texts vastly surpass email — 98 percent versus just 20 percent for email. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. It’s the only way to steer clear of the noise and get a positive return on investment. Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing. But that’s a myth . Watered-down, mobile-targeting tactics …

More

New study shows digital engagement is key to post-pandemic ecommerce customer retention

{ object.primary_image.title }}

30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

More

Key insights: Content and experience tops martech, how brands can smash holiday sales with email marketing, and more

{ object.primary_image.title }}

30-second summary: Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. Our pulse survey insights show that ‘Content and experience’ piqued senior marketers’ interest in September. Email marketing, content marketing, and SEO are the top technologies that senior marketers are most keen on evaluating for purchase. More data juice on how email marketing has been exceeding performance in 2020, how marketers can use these insights to smash their holiday shopping sales targets, and more. We’ve already established the power of Prime Day in our previous key insights article . Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. What do you need to know and how can we help you best equip your business as the greatest “window” of opportunity and Halloween creep in closer on …

More

Key Insights: 2021 Strategic pearls on email and content marketing

{ object.primary_image.title }}

30-second summary: Consumers are becoming more conscious of how they shop, with an increased focus on small, minority-owned, women-owned, and Black-owned businesses. Shopping this year has more sentimental value as shoppers look for a morale boost. Nearly, half, (43%) of consumers used shopping as a means to cheer up family and friends. Mastercard predicted that 77% of Americans will choose to shop local while 75% of consumers intend to prefer shopping from businesses that share their personal values. Email and content marketing have stood as pillars for brands through 2020, these will be a make or break factor for businesses to succeed in 2021. Email marketing has an average ROI that is 4X higher than any other channel with APAC getting the highest open rates and EMEA winning the highest CTR. The top seven industries in terms of open rates and CTR revealed. Top priorities businesses must-have for email marketing …

More

5 Ways to Use Ringless Voicemail

{ object.primary_image.title }}

Making a personal connection can be an effective way to increase sales, but the cost of personally reaching out to each customer is prohibitive. In addition to it being costly, phone calls are also time-consuming. Most sales reps handle a high volume of calls, many of which don’t even reach a human on the other end of the line. Cold calling can also lead to burnout within your sales teams as they face repeated rejections or unanswered calls. You need a better solution. Ringless voicemails help boost outbound marketing efforts by delivering pre-recorded messages directly to voicemail boxes—without you or your customer having to pick up the phone. Ringless voicemails can speed up your sales process, scale your outreach, and give your sales team more time to invest in qualified leads. What Are Ringless Voicemails? Ringless voicemails are audio messages sent directly to voicemail inboxes—without the telephone ringing first. You …

More

Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

{ object.primary_image.title }}

30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

More

AI and social media marketers in B2B marketing campaign

{ object.primary_image.title }}

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception. Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing. In the B2B context, marketers can also use AI and transform the buyer journey. AI not only helps in identifying the right clients, but it can also be used to satisfy the needs of those customers. Finally, AI is the best thing for B2B social media marketers because it automates processes and let them save time that can be utilized in core activities. Without a doubt, artificial intelligence has touched every …

More

Key Insights: Holiday sales predictions, milestone dates, and consumer online shopping challenges

{ object.primary_image.title }}

30-second summary: Holiday sales are projected to smash records with a total $189 billion reaching a 2X growth. Black Friday sales are expected to reach $10 billion. Shopping with many online retailers is a limbo for consumers. 42% of consumers did not complete a transaction and 52% of consumers were quick to buy from your competitors. With many walk-in retailers being closed on Thanksgiving, there’s room for online sales to see an additional $11 billion online spend bonus. Unlock your opportunities, discover the milestone dates where holiday sales will skyrocket and the pressing concerns that you need to tackle. Winter’s here, shopping’s near, but online experiences aren’t very dear. Even though holiday sales are projected to cross $189 billion, online retailers are far from home in the shopping experience department. This week we walk you through the predictions, milestone dates, customers’ shopping challenges, and the factors that can bridge that …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=12754, ajax_url='/api/hit/ajax/', hits='2')