Email Marketing Consulting

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A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent. So why not incorporate the brilliance of email into your marketing strategy to achieve your business objectives? This also brings us to our next question: Why do most campaigns fail despite such fantastic results? Well, landing into people’s email inbox isn’t as easy as one would assume. Making sure your email gets read is yet another obstacle. Precisely where email marketing consultancy comes in. Using the expertise and experience of a consultant, you’ll be able to reach large swathes of prospective clients faster and without much effort. Plus, email marketing can help you score some big wins, whether it‘s your marketing goals or commercial goals. In this guide, our team at Neil Patel Digital will help you through the process of hiring a consultant for email marketing, along with its benefits for your business. 4 Ways an Email Marketing Consultant Can Help Grow Your Business If you find yourself googling the term “Email Marketing consultant,“ chances are you’re in one of the following situations: You’ve tried going through multiple blog posts and YouTube videos that tell you how to run good email campaigns, but it still didn’t work. You haven’t been successful with email marketing ad gurus …

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PPC Consulting

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You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same . “But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!” Well, even if that’s the case, you still have nothing to worry about. You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Our team at Neil Patel Digital has created this handy guide to help you find the best PPC consultant for your business – …

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Digital Marketing Consulting

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66% of Americans check their phone 160 times a day . That’s a lot. When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time. How are you supposed to keep up? Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. But, don’t fret. A digital marketing consultant can help you upgrade your online strategy. 5 Ways a Digital Marketing Consultant Can Help Grow Your Business A digital marketing consultant will help you grow your business through strategy …

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Adwords Consulting

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Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. Let’s consider the following statistics: Google ads produce 3.5 billion interactions every day. Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. 66% of shoppers prefer shopping online rather than from malls or stores. However, the tantalizing world of advertisements isn’t as straightforward as it seems. You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. Additionally, you may not have the time or may not be able to give …

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Facebook Advertising Consulting

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Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people. But is it actually worthwhile to use Facebook? Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers. Plus, there are solid stats that highlight how useful incorporating Facebook can be for your marketing strategy: A total of 1.6 billion users see Facebook ads , out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on about 12 ads every 30 days. Approximately 80% of social reference to e-commerce sites stems from Facebook. Converting visitors into customers should be super easy on the platform then, right? Sadly, this isn’t the case. You see, all your marketing efforts will backfire if you don’t have …

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SEO Consulting

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Do you want to outrank all of your competitors on Google? Of course, you do. After all more traffic equals more followers. And more followers leads to more new customers buying your products and services. But outranking your competitors with well-optimized SEO pages is not that easy. You need to use a proven strategy that’s going to work for your specific business. Search Engine Optimization is a long term commitment. If you’re going to get into it, you’d better ensure results through well-thought-out SEO strategies customized for your specific website. Luckily, there are two things you can do to maximize your SEO results. Hire an SEO marketing agency with a proven track record like NP Digital Hire an SEO Consultant who can build your entire SEO strategy. Today we’re going to focus on the second option — How to choose the best SEO Consulting Services for your business. So if …

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How to Work With a Consultant: The Ultimate Guide

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While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge to help solve specific problems, allowing you to gain a competitive advantage. In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. Plus, an outsider’s perspective can likely improve strategizing and troubleshoot problems effectively too. Our team at Neil Patel Digital has compiled the ultimate guide below to help you understand the nuances of working with a consultant for the best results. Let’s start by reviewing how you can find the best consultant for your company. How …

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How to Write Emails That Actually Drive Results

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Every client that I work with has his or her own unique problems, but they all have one thing in common. Can you guess what it is? Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Despite the rise of social media, forums, and mobile chat apps, email remains one of the most popular forms of communication in the world. According to a study from Radicati , there are over 3.7 billion email users worldwide, and that number is steadily rising. If you think that statistic is high, you’ll want to sit down before I tell you the volume of emails being sent. We’re sending and receiving 269 billion emails every day. It seems impossible to stick out in this crowd. Yet email remains one of the most effective channels of marketing , …

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Digital Strategy Consulting

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Businesses have always enjoyed a comfortable position when it comes to planning and preparation. Sadly, this isn’t the case anymore. Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. So if you can’t keep up with this accelerated pace, somebody else will. The best way to stay ahead in the competition? Having a carefully drafted digital strategy . Think of the whole thing as the guiding light. Without it, companies will be stuck with their old-fashioned efforts and won’t be able to take advantage of moving online. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company. If you think that the ongoing pandemic has changed things, you‘re wrong. On the contrary, experts at DMEXCO predict that 70% of executives expect the pace of digital strategy …

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Reputation Management Consulting

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How would you feel if your conversion rate grew by 120 percent? Research from Uberall shows that companies that move their aggregate review rating from 3.5 to 3.7 stars experience a 120 percent growth in conversions. If your review rating increases by 0.1, you can experience a conversion rate boost of 25 percent! If you’re familiar with reputation management, you understand the impact it can have on your business. If you’re like most business owners, you’re unsure how to build, protect, and use your reputation effectively. Reputation management solves that problem. Reputation management consulting gives you an actionable plan showing you how to build, protect, and amplify your reputation. 7 Ways a Reputation Management Consultant Can Help Grow Your Business When most people think of reputation management, consulting isn’t the first thing that comes to mind. Most businesses automatically assume that they have the skills and training they need to …

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Social Media Marketing Consulting

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Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. You’ll be able to access advice and strategic planning at the highest level. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business Consider a social media marketing consultant your business’s Yoda. They’re the wise teacher and guide that can help you 10x your business through social media. Here’s what they’ll do: 1. Develop a High-Performing Social Media Strategy …

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