Editor’s pick: Uniqlo’s Heattech clothes are my secret weapon for staying warm, indoors and out

{ object.primary_image.title }}

All the layers you’ll ever need for less than $50 a pop. Maybe you’re excited about it, maybe you’re dreading it—but either way, colder days are on their way. Fortunately, with the right clothes, you can extend your outdoor time (read: socializing time) through the fall and winter—and without dropping hundreds on high-tech cold-weather gear. The key to staying warm as the weather cools is finding the right layers, which trap heat around your body. And no brand offers better and more affordable layers than Uniqlo, which carries two of our favorite secret weapons for fighting off chills: Heattech clothes and down puffer jackets. Read Full Story

Read Full Article on Fast Company

The North Face reinvented rain gear with a groundbreaking performance fabric that breathes

{ object.primary_image.title }}

FUTURELIGHT is soft, breathable, and waterproof—and made of 90% recycled materials. One of the North Face’s best innovations was thought up in the Rocky Mountains. Fitting, right? It started when TNF athlete Andres Marin and Global GM of Performance Sports Scott Mellin were out hiking, and consistently taking off and putting back on layers as the weather changed. “You’re forced to adjust all day to stay warm and dry without sweating or overheating when the sun comes out,” Mellin says. “It can be time-consuming—and at times unsafe. At the end of our climb, Andres turned to me and asked ‘Wouldn’t it be great if we didn’t have to take off our shells?'” Read Full Story

More

We asked an arctic explorer how to keep warm as temps drop. Here’s his best advice

{ object.primary_image.title }}

Turns out, you need only three layers to stay warm—whether there’s rain, sleet, snow, or wind. Forget what you learned from Ralphie and Randy’s mother in A Christmas Story . You don’t have to be bundled up to stay warm when the temperatures drop. You just need to layer your clothes correctly. That’s why we asked Eric Lillstrom—an expedition guide with PolarExplorers —to teach us everything he knows about keeping warm in even the lowest temperatures on Earth. Lillstrom, who guides expeditions in parts of the world where dressing properly is a matter of life and death, says it’s all about the quality of layers—not the quantity. Read Full Story

More

Worried about running with a mask on? Here’s what you need to know

{ object.primary_image.title }}

If the warm weather has you itching to exercise outside, make sure you’re doing it safely. Getting exercise outdoors is one of the few pleasant escapes we’ve had while stuck at home. A long bike ride, a run on a nearby trail, or a brisk walk around your neighborhood can go a long way to making you feel happier and less anxious , provided you stay at least 6 feet away from others. Read Full Story

More

How to Monetize Your Website Without Destroying Your User Experience

{ object.primary_image.title }}

If you have a website that publishes content, you know there’s one thing that’s super important… monetizing your traffic. You’ve poured tons of time and effort into creating a great site, and there’s nothing better than turning all that hard work into cash. But monetizing your site isn’t as easy as it might seem at first. To get the most out of it, you’ll need to utilize some solid strategies. Strategies for Monetizing Traffic to Your Website There are a lot of ways to monetize your website. I’ll explain a few of the most common ones below. But first, let’s talk about traffic: The More Traffic You Have, the Easier It Will Be to Monetize Your Site. Some of the common ways to monetize a website (like running ads) won’t necessarily be worth it until you have a certain amount of traffic. There are still ways you can monetize a …

More

12 Best Landing Page Examples

{ object.primary_image.title }}

Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine. And that can be easily noticed when you click on ads you see on social media. You might like the ad itself but most times the landing page on the other side is not what you want to see. The connection between your traffic and your landing page is called an accurate message to market fit . You want your message to perfectly fit your market so you can …

More

The best slippers, slides, and shoes for lounging around the house

{ object.primary_image.title }}

The comfiest, coziest, most practical footwear for inside your house—and maybe occasionally outside too. We’re more than a month into the new norm of working from our kitchen tables and couches, trading button-downs for what basically count as daytime pajamas , and living in joggers and leggings . And there is one essential piece of quarantine uniform that is crucial for keeping feet warm and comfy whether you’re on the couch or taking a spin around the block: house shoes. House shoes are more than your average slipper. They’re comfy but never sloppy. And despite their name, house shoes can handle a quick trip to the backyard or a walk around the block. If you aren’t wearing house shoes yet—or you aren’t totally in love with the pair you have on right now (assuming—probably correctly—that you are at home)—we’ve got some suggestions for you. Read Full Story

More

A Complete Guide to AI Digital Assistants for Marketers

{ object.primary_image.title }}

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. While you’re drowning in the tsunami of daily, weekly, and monthly tasks, your competition will swim laps around you. What if you could: Spend more time in your zone of genius. Stop feeling overwhelmed by your workload. Boost your productivity by 80% . Create a personalized experience for your audience. Increase your ROI with only a few clicks of your mouse. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. In this guide, we’ll discuss the benefits of AI digital assistants and the tools you can use to put your marketing tasks on autopilot. But, to do that, we need to first look at what AI personal assistants really …

More

How to Leverage Storytelling to Increase Your Conversions

{ object.primary_image.title }}

In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

More

7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

{ object.primary_image.title }}

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard. You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those product flops so you can save yourself time, money, and heartache? I know I would. Here are seven warning signs your big product idea is about to flop — and seven ways to avoid landing with a splat: 1. You Keep Changing Your Mind You’re …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=9216, ajax_url='/api/hit/ajax/', hits='2')