Dropbox says that ditching its swanky offices will result in better products

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Dropbox is going virtual-first. And it thinks that radically changing the way it works will give its products an edge in the post-pandemic era. It’s dangerous to make any predictions about COVID-19’s long-term impact on the tech industry. But this much is clear: Normalcy isn’t returning any time soon, and the new normalcy may be strikingly different from the old. Companies such as Google and Facebook keep pushing out the timeframe for reopening their offices , which (for now) has reached mid-2021. Facebook is letting staffers relocate far from hubs such as Silicon Valley and New York City if they choose; Mark Zuckerberg says that 50% of employees could end up working remotely. Read Full Story

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Zoom is getting ready for conference rooms to matter again

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Work may never be the same. But as the prospect of some people going back to the office gets real, Zoom is adding features designed for the new normalcy. Quick, what’s the single technology product most closely associated with working from home during the pandemic? No contest: It’s Zoom. The videoconferencing service has become so synonymous with WFH productivity that it’s easy to forget that people used Zoom an awful lot even back when many participants were all sitting in a conference room together. Read Full Story

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Facebook says it’s deleting 95% of hate speech before anyone sees it

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The company has gotten much better about preventing hate from ever showing up. But moderators are unhappy about being pushed to return to office work. On Thursday, Facebook published its first set of numbers on how many people are exposed to hate content on its platform. But between its AI systems and its human content moderators, Facebook says it’s detecting and removing 95% of hate content before anyone sees it. Read Full Story

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Letting your kid(s) be on your video calls during quarantine will help the workplace later

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The managing editor of InHerSight says, “It seems like now, when anxiety is at an all-time high and we really just need to support one another, isn’t the right time to ask parents to quietly hide their toddler during an hour-long Zoom call.” As working from home has quickly become the new normal for office workers because of coronavirus, so too has the onslaught of advice about how to best work remotely: tips for staying productive and maintaining some form of normalcy; advice on managing your team during a pandemic . These are all topics we, meaning all of us, are actively searching for online to guide us through unprecedented circumstances. Read Full Story

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How to Create the Best Facebook Cover Photos for Your Business

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It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it . Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. So what does this tell us? Simply put, if you’re a brand, you can’t afford to ignore Facebook. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too. You should be using it to promote your products, advertise your brand , and generally represent your company. The starting point for …

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The New Way to Chat With Your Visitors

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Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar . They grew into a multi-million dollar business through one channel… SEO . Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them? The law of shitty click-throughs What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to. As Andrew Chen puts it, first it works and then it doesn’t . It really is …

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Facebook’s AI for identifying hate speech seems to be working

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Facebook says its automated detection systems contributed to a 134% increase in hate speech removals during the second quarter. But the numbers imply that the company has been oblivious to a significant amount of hate on its platform in the past. Facebook reported a huge, 134% increase in the number of hate posts it removed from its primary social media platform from the first quarter to the second quarter. The company says in a new Community Standards Enforcement Report that it took action on 9.6 million hateful posts in the first quarter and 22.5 million in the second. Read Full Story

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A new report says Facebook’s anti-misinformation strategy isn’t working

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As the ‘Plandemic’ COVID-19 hoax video gets a sequel, an activist group concludes that Facebook’s effort to combat misinformation doesn’t go far enough. Plandemic , the viral conspiracy-laden video that claims the COVID-19 outbreak was orchestrated by government officials and billionaires, is back—now in feature-length form. This second installment and its various promotion efforts have coincided with a new report from privacy watchdog group Avaaz that calls out Facebook’s efforts to combat health misinformation on its platform. Read Full Story

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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The 4 work personas that have come out of the pandemic

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Identifying different types of workers—and their respective interest in returning to the office—is key to building a dynamic team post-pandemic. Now that we’ve passed the year mark of the pandemic, most of us have settled into new routines. While vaccines hold the promise of a return to normalcy, not all employees want to go back to the way things were. Employers now face a unique challenge as they build the workplace of the future, says Mary Bilbrey, global chief human resources officer at the professional services firm JLL. Read Full Story

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