2020 Social Media Marketing Industry Report

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Wondering how fellow marketers are using social media? Want to know what marketers plan to do with organic social activities, video marketing, and social ads? In our 12th annual social media study, we surveyed more than 5,200 marketers who reveal details you won’t find anywhere else. How Are Marketers Using Social Media? To understand how […] The post 2020 Social Media Marketing Industry Report appeared first on Social Media Marketing | Social Media Examiner .

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Here’s Why Millennials Use Social Media

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When it comes to keeping themselves entertained, Millennials are spending plenty of time with social media. A study [download page] from GWI focusing on the digital behaviors of Millennials unsurprisingly finds that this age group spent more time each day with social media than the average internet user. The global survey of more than 66,000… Read More » The post Here’s Why Millennials Use Social Media appeared first on Marketing Charts .

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Do Sponsored Instagram Contests Really Work? A Case Study

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Do you want more followers on Instagram? Wondering if a sponsored Instagram giveaway contest will work for you? In this article, you’ll find key insights from a case study to help you understand the pros and cons of sponsored giveaways on Instagram. What Are Sponsored Instagram Giveaway Contests? If you’re interested in running an Instagram […] The post Do Sponsored Instagram Contests Really Work? A Case Study appeared first on Social Media Examiner | Social Media Marketing .

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Social Media Remains Gen Z’s Main Access Point for News

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Some 28% of online news consumers globally start their news journeys via a website or app, with a further 26% primarily coming across news via social media, per the latest Digital News Report [pdf] by the Reuters Institute for the Study of Journalism. Online news habits explored in the report – based on a survey… Read More » The post Social Media Remains Gen Z’s Main Access Point for News appeared first on Marketing Charts .

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Almost Half of Retailers Claim They’ll Hike Their Social Ad Spend in 2021

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Some 93% of retailers are currently buying social media ads on Facebook, with three-quarters planning to increase this investment in 2021, according to Smartly.io’s latest report [download page], this time covering social media ad plans in 2021. The study also takes a look at some strengths and weaknesses among retailers’ social media ad delivery. When… Read More » The post Almost Half of Retailers Claim They’ll Hike Their Social Ad Spend in 2021 appeared first on Marketing Charts .

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Live Video Gets Highest Post Engagement Rate on Facebook in Q3; News Feed Still Tops for Ad CTR

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More than three-quarters of social media ad spend in Q3 2020 was allotted to main-feed formats according to Socialbakers’ social media trends report [download page] for the last quarter. Here’s a look at some key trends in the study relating to Facebook and Instagram post types. In a quarter that saw total ad spend grow… Read More » The post Live Video Gets Highest Post Engagement Rate on Facebook in Q3; News Feed Still Tops for Ad CTR appeared first on Marketing Charts .

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Carousel Posts Show Strong Engagement Rates on Instagram

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There are a number of ways to increase Instagram Story engagement, but what about engagement with feed content? According to a recent study by Socialinsider and Bannersnack, it’s carousel posts that are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than… Read More » The post Carousel Posts Show Strong Engagement Rates on Instagram appeared first on Marketing Charts .

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How to Guide Your Employees to Post More on Social Media

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Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for […] The post How to Guide Your Employees to Post More on Social Media appeared first on Social Media Marketing | Social Media Examiner .

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Social Networking Platforms’ User Demographics Update 2021

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YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The following is an overview of some of the highlights from the report. (Click on the above chart to… Read More » The post Social Networking Platforms’ User Demographics Update 2021 appeared first on Marketing Charts .

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