Disposable plastic is bad for the environment, but is it illegal? Coca-Cola and Pepsi are about to find out

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A landmark suit filed in California is putting some of the biggest producers of plastic on trial. Coca-Cola. Nestlé. Pepsi. Mars. P&G. These are some of the world’s most iconic brands. They are also some of the biggest plastic polluters on the planet. They sell goods in single-use plastic containers, which end up in our oceans and never biodegrade. Whether we buy their products or not, we’re all affected by their footprint. And in turn, a landmark lawsuit by the Plastic Pollution Coalition and Earth Island Institute has been filed in California against all of the aforementioned corporations and several other major food, beverage, and consumer product companies. The groups are suing for damages to repair the problem of plastic waste. Read Full Story

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California’s strict air quality regulations don’t just make clean air—they make more productive farms

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Ground ozone lowers crop yields. As it’s been cleaned up in California, farms have produced hundreds of millions of dollars more fruits and nuts. California’s strict environmental regulations have long concerned some farmers, who say that restrictions around things such as water use are at odds with the agricultural industry. The state’s air pollution standards, though, which are among the strictest in the country, are a boon to farmers: The reductions in ground ozone resulted in $600 million worth of increased crop production annually. Read Full Story

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Seventh Generation’s new line gets rid of all its plastic packaging

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Get ready to clean differently: For its new zero-plastic line, the natural cleaning supply company has also reinvented its products as powders instead of liquids. Seventh Generation, the cleaning product company known for its natural products, has spent years tweaking its packaging to improve sustainability, including a massive push to use more post-consumer recycled plastic. But the company is now using a different tactic, and beginning to move away from plastic completely, starting with a new line called Zero Plastic Homecare. Read Full Story

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Companies talk a lot about ending plastic pollution—but they’re not doing much to back it up

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A new report ranks companies based on things like packaging design, reusable material use, and investment in recycling. The highest score is a B–. Many companies failed entirely. For the past several years, the issue of plastic pollution—and how to fight it—has been a mainstay of corporate sustainability initiatives. But even as brands like Tide and Crest begin to experiment with reusable packaging , and as companies make pledges to improve packaging, no large companies are doing enough to solve the larger problem. Read Full Story

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Ocean plastic is on track to triple by 2040

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But there is a path to stopping it. Plastic pollution in the ocean is on track to get a lot worse: In two decades, if business continues as usual, there will be nearly three times as much plastic waste leaking into the ocean every year, according to a new analysis. By 2040, since the existing plastic in the ocean isn’t degrading, there could be a cumulative total of 600 million tons of plastic in the water. But solutions exist now to eliminate the vast majority of the new waste. Read Full Story

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

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Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as …

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These hungry superworms happily munch through plastic

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A superworm can eat about eight times more than other plastic-ingesting insects. Recycling seems like a simple cure for our plastic addiction: Just take the plastic we have and make it into new items. But problems abound. Current technology mostly creates plastic of a lower quality than it was before, many types of plastic aren’t recyclable at all, and much of the plastic is floating in the ocean, not even in the recycling stream. So it’s vital that we find new ways to break down plastic, and scientists have just discovered one: a superworm that can eat about eight times more than other plastic-ingesting insects like mealworms. Read Full Story

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This California highway is now paved with plastic

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The technology mixes old plastic bottles with the existing asphalt to create a new road surface. Each mile uses 150,000 old bottles. A newly repaved stretch of highway in Oroville, California, looks like an ordinary road. But it’s the first highway in the country to be paved in part with recycled plastic—the equivalent of roughly 150,000 plastic bottles per mile of the three-lane road. Read Full Story

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Cardlytics’ spend report shows consumer spending beginning to recover

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30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from March through the end of April was in decline, reaching a max decline of about 35% across all retail categories. By the end of April, Cardlytics to see the trend in declining spend begin to decrease, with spending down about 21% at the end of April and down about 14% as of this past week. Grocery purchasing has fueled some of this recovery, with grocery prices increasing by about 3% …

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This eco-friendly hand sanitizer kills germs and is plastic-free

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By Humankind’s multitasking hand sanitizer kills viruses, moisturizes your skin, and keeps single-use plastic out of landfills. Just over a year after it launched on a mission to eliminate excess packaging and single-use plastic from personal care products, by Humankind has made a name for itself with smartly designed items such as an all-natural refillable deodorant stick, a well-reviewed bar shampoo and conditioner, and just-add-water mouthwash tablets . Read Full Story

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