Disney Was A Top Ad Spender on Facebook in H1

{ object.primary_image.title }}

Disney spent an estimated $211.8 million in Facebook advertising in the first half of this year, making it, by far, the top Facebook advertiser for the first two quarters of the year. This is according to a report [download page] from Pathmatics that looks at the top US Facebook advertisers in H1 and the effects… Read More » The post Disney Was A Top Ad Spender on Facebook in H1 appeared first on Marketing Charts .

Read Full Article on Marketing Charts

Successful Facebook Ads on a Small Budget

{ object.primary_image.title }}

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […] The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner .

More

How and Why to Delete Previously Disapproved Facebook Ads

{ object.primary_image.title }}

Ever had a Facebook ad disapproved? Wondering if past disapproved ads can adversely affect your current ads? In this article, you’ll discover how to locate and remove problematic Facebook ads to help ensure future ads aren’t jeopardized by past mistakes. How Disapproved Facebook Ads Affect Your Ads Account Facebook often changes their advertising policies without […] The post How and Why to Delete Previously Disapproved Facebook Ads appeared first on Social Media Examiner | Social Media Marketing .

More

Facebook Ad Campaigns Prioritize Post Engagement; Instagram Advertisers Focused on Clicks

{ object.primary_image.title }}

Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with their ads on Facebook and Instagram? Here’s what a new report [download page] from Socialbakers reveals after analyzing more than 6,600 Facebook advertising accounts… Read More » The post Facebook Ad Campaigns Prioritize Post Engagement; Instagram Advertisers Focused on Clicks appeared first on Marketing Charts .

More

Using Facebook Ads in Uncertain Times

{ object.primary_image.title }}

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast. Amanda is a Facebook ads expert and founder of The Ad Strategist. […] The post Using Facebook Ads in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner .

More

How to Scale Facebook Ads: 4 Ways

{ object.primary_image.title }}

Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […] The post How to Scale Facebook Ads: 4 Ways appeared first on Social Media Marketing | Social Media Examiner .

More

Advertisers Reportedly Spent As Much on Facebook as on Radio and Print Combined in Q2

{ object.primary_image.title }}

In the second quarter of 2020, nearly one-quarter (22%) of US ad spend was invested in paid social, with more than half of that spend being put toward advertising on Facebook. Indeed, Facebook’s share of total ad spend for Q2 was equal to that of radio, magazine and newspaper combined, per data from Kantar and… Read More » The post Advertisers Reportedly Spent As Much on Facebook as on Radio and Print Combined in Q2 appeared first on Marketing Charts .

More

Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram

{ object.primary_image.title }}

Last year, social media advertising overtook print to become the third-largest advertising channel across the globe, behind TV and paid search advertising. And, although social media users aren’t quite as keen on Facebook as they used to be, a full 70% of marketers surveyed for a report [download page] by Social Media Examiner say they… Read More » The post Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram appeared first on Marketing Charts .

More

How to Choose The Right Facebook Ad Agency

{ object.primary_image.title }}

Facebook isn’t going anywhere, anytime soon. With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success. This also translates to several other advantages that you may not be familiar with: Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on 12 ads per month. Facebook users watch around 100 million hours of video a day. Plus, nearly 70 million businesses have a Facebook page, which sheds ample light on its importance in today’s world. In short, Facebook is still a force to be reckoned with – at least where ads are concerned. With such excellent stats, converting visitors into customers should be easy, right? Wrong. You see, there can be various reasons why your Facebook ads don’t convert . One of …

More

Top YouTube Advertisers So Far This Year

{ object.primary_image.title }}

As one of the Big 4 streaming video services, YouTube captures about one-quarter (21%) of the time OTT-households spend with video, making it a platform where some two-fifths of marketers expect to increase their advertising activities in the near future. That’s not to say that advertisers aren’t already investing their ad dollars in the platform,… Read More » The post Top YouTube Advertisers So Far This Year appeared first on Marketing Charts .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=8481, ajax_url='/api/hit/ajax/', hits='1')