Five tools that can help you break free from data paralysis

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30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. The tools listed here are examples of the technology that exists to help manage and leverage data. There are many more tools available, so be sure to research solutions that fit within your budget and business type. Data paralysis is a real problem. The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. A 2018 …

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How to improve your digital marketing with competitor analysis

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30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website traffic analysis can help you learn more about your biggest competitors, their performance the past months, their audience and whether there had been any big changes to their results. A good way to get started is to explore the general overview of your competitors’ digital strategy, their traffic, the most popular locations and whether there are any seasonal trends. The analysis will help you dive deeper into the market trends and how they compare to your own performance. You don’t need to reinvent the wheel to run a successful advertising campaign. It’s okay to look at your competitors’ ads to …

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The Fastest (and Cheapest) Way to Beat Your Competition

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If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site. Or you can hire an SEO agency , but most of us can’t afford that. There must be a better way, right? Well, over the next 60 days, I am going to make life easier for you with a major upgrade to Ubersuggest . Here’s what I am thinking of doing, which would make it easier for you to outrank your competition. Competitor analysis First off, I’ve learned that many people don’t know who their competition really …

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