Direct Mail Volumes Declined in 2019

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Direct mail remains one of the top channels for reaching target audiences, not only in the consumer space but with B2B audiences too, as it garners response rates higher than other direct media. Still, direct mail volumes in the US are on the decline, dipping 7.4% in 2019 to the lowest volume seen in at… Read More » The post Direct Mail Volumes Declined in 2019 appeared first on Marketing Charts .

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Non-Profit Email Volume Declined in 2019, While Response Rates Improved

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Non-profit email volume decreased in 2019 to an average of 50 emails sent per subscriber, according to the latest annual M+R Benchmarks study. This represents a 2.1% decline in email volume year-over-year. Wildlife/Animal Welfare non-profits were the highest-volume senders in 2019, averaging 81 messages per subscriber, while Health organizations continued the trend seen in 2017… Read More » The post Non-Profit Email Volume Declined in 2019, While Response Rates Improved appeared first on Marketing Charts .

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Direct Mail Continues to Show Results in ROI and Response Rate

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When it comes to a multichannel campaign, certain channels can prove more successful than others at reaching specific target audiences. But marketers should keep in mind the benefits of direct mail, with a 12% increase in good or very good response rates to multichannel campaigns reported when direct mail is part of the mix, per… Read More » The post Direct Mail Continues to Show Results in ROI and Response Rate appeared first on Marketing Charts .

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IRS stimulus check timeline: This is when yours could get mailed if you’re expecting a paper one

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The Treasury Department is downplaying estimates that suggest the final checks won’t arrive until September. Only time will tell. If you haven’t already received your Economic Impact Payment via direct deposit and are expecting it to come in the mail instead, your stimulus check’s arrival date depends on two details: Your income level in your 2019 taxes (or, if you haven’t filed yet, your 2018 taxes), and whether or not you filed taxes jointly last year. Read Full Story

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Search insights and shifting consumer behaviors and trends during COVID-19

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As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends For many of us, the thought of our daily commute is slowly fading off into the distance as we continue to stay home during the mandated shelter in place. With most cars now sitting idle in their garage or driveway, we’ll look under the hood to determine what’s driving the biggest changes in consumer search trends for the auto vertical. Since this time last year, the marketplace has seen a decline in searches for new cars by 19% and used cars by 8%. This doesn’t come …

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Ubersuggest 7.0: The Ultimate Keyword Research Tool

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Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for. But I’ve finally got Ubersuggest to a point where I can start releasing features that my competition don’t even have. So before you head on over to Ubersuggest to work on your SEO, make sure you read everything below because I’ve just changed up how you are going to do keyword research (in a good way). On top of that, I’ve also released a few other features as well related to link data and traffic estimations. Here’s what’s new: …

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The what, why, and how of TikTok’s advertising gold rush

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30-second summary: TikTok is emerging as the next social media powerhouse—so the platform represents an incredible opportunity for marketers. It’s a particularly powerful method for engaging with younger audiences (such as Gen Z). Brands need to take advantage of both organic content creation and paid advertising. Get started as soon as possible to avoid missing out on the gold rush. For years, Facebook and Instagram ran the social media show. Twitter certainly has its niche, but when it comes to user-generated content—the supposed ‘ Holy Grail ’ of marketing—Facebook and Instagram ruled the roost. However, there’s a new hotshot in town: TikTok. The video-sharing social media platform has certainly been gaining plenty of traction in recent months. This, combined with Instagram’s steadily declining reach and the fact that fewer teenagers are using Facebook than ever before, make TikTok an attractive prospect for global marketers. But what exactly is TikTok? How …

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Both Print and Digital Coupon Distributions Declined in H1 2020

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Much like in years past, the number of printed coupons distributed in the first half of 2020 has fallen, dipping 14.7% year-over-year. New data from Kantar finds that more than 101 billion printed coupons were dropped in H1 2020, down from the more than 118.4 billion issued during the same period in 2019. However, while… Read More » The post Both Print and Digital Coupon Distributions Declined in H1 2020 appeared first on Marketing Charts .

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How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. …

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