Design of hiring algorithms can double diversity in firms

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Researchers asked: What if an algorithm actively seeks out job applicants it knows less about, in order to continuously improve our understanding of which candidates will be a good fit? We know that algorithms can outperform humans across an expanding range of settings, from medical diagnosis and image recognition to crime prediction. However, an ongoing concern is the potential for automated approaches to codify existing human biases to the detriment of candidates from underrepresented groups. Read Full Story

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How algorithm-based hiring tools can increase disability discrimination

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More employers are using algorithm-based hiring tools for remote candidates. But a new report shows that a reliance on these tools can exacerbate inequities. As businesses have embraced remote work, more and more jobs have become accessible to people who worked from home out of necessity well before the pandemic. For people with disabilities—many of whom have long asked for remote accommodations at work—a lasting acceptance of remote work could be a silver lining of the pandemic. Read Full Story

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How to Use Machine Learning to Improve Your Digital Marketing

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Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. In other words, machine learning isn’t just for computer scientists. Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. What Is Machine Learning? Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. Artificial intelligence is simply any form of intelligence demonstrated by a machine instead of the natural intelligence displayed in humans and animals. When most people …

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I’ve worked in AI for 2 decades. This flaw in Google’s system shocked me

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The Aible founder’s unsettling experience with Google’s advertising AI reveals the importance of ensuring there is human oversight of automated systems. Algorithms that are trained to find patterns in data—commonly known as AI—have already become a transformative force in business. But a recent experience reminded me of some of the fundamental problems with AI algorithms that are trained to optimize for the wrong things—an issue that can create unforeseen consequences, especially when there is no human oversight. Read Full Story

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How to Check if Google Manually Reviewed Your Site

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Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater? Google knows that they can always make their search results better. And one way is to have humans review their listings for any given keyword. So, all around the world, Google has people who manually review websites . And they review each website based on these guidelines . It’s kind of long and extensive, but it is important that the Quality Raters don’t directly impact rankings . Instead, they give feedback to the engineers who code up the algorithm so they can make it more relevant to …

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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

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Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? What is Augmented Intelligence? Gartner defines “augmented intelligence” as “a human-centric partnership model of people and artificial intelligence working together to enhance cognitive performance.” What that means is that augmented intelligence isn’t just about creating super smart machines. It’s about creating technology that can help you and your brain do things better. Augmented intelligence is sometimes also called intelligence automation (IA). How is Augmented Intelligence Different From Artificial Intelligence (AI)? Artificial intelligence is …

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6 effective ways to use Instagram in your job search

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Instagram is now an essential job search tool in many industries. Here’s how to make it part of your search. We all know that the go-to social media platform for recruiters is LinkedIn, right? Well, it’s 2020, so nothing can be assumed. In Jobvite’s new 2020 Recruiter Nation report, social media use in job searches is down overall. LinkedIn, in particular, was down 20% (from 92% to 72%). But, surprisingly, Instagram had a 20% surge, with 37% of recruiters now using it as part of the search for the perfect candidate. Read Full Story

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Why biased AI can be damaging to your health

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A bioethicist explains that algorithms can discriminate and reveals how to ensure automated health systems are fair. Artificial intelligence holds great promise for improving human health by helping doctors make accurate diagnoses and treatment decisions. It can also lead to discrimination that can harm minorities, women, and economically disadvantaged people. Read Full Story

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