Deals and Discount Offers Influence Consumers’ Dining Choices

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Americans spend more on food out of the home than in it – and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home. And while deals and discounts are… Read More » The post Deals and Discount Offers Influence Consumers’ Dining Choices appeared first on Marketing Charts .

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Key Insights: Amazon search-scape and factors motivating consumers

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30-second summary: Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. A quick look at the global Amazon search-scape – “Corona keywords” vs “Non-corona keywords”. What makes primary or shared decision-makers of households hit “buy now” while shopping online? A segmented view of Millenials, Gen Z, Gen X, and baby boomers’ ecommerce influential factors How word of mouth is the most powerful agent vs celebrities and influencers, and more. Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. This week we take you through what the global Amazon search-scape looks like and the prerequisites to ensure you can create more micro-moments that influence a sale. The Amazon search-scape corona vs non-corona related searches Remazing, a full-service agency, tracked the Top 10/Top 100 Amazon keyword searches across USA, DE, UK, FR, …

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Supporting Small Business Saturday with 2020-Conscious Marketing

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Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

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How to Use Pinterest for E-commerce

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A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

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Three ways merchants can leverage fintech to reach shoppers

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30-second summary: Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business. Transactional advertising has gone digital, presenting a huge opportunity for retailers to reach customers while they’re banking, actively shopping, or browsing for goods online or offline. Shoppers are becoming more reliant on fintech tools to conduct transactions, connect with businesses, and find the best deals. In this post, we’ll review three digital marketing opportunities for merchants which are tied to fintech solutions: card-linked offers, banking as an ad platform, and digital deal finding. Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business—not just online, but in stores with POS systems like Square and Stripe. Powered by fintech tools like Dosh and Cardlytics, transactional advertising has gone digital. This presents a huge opportunity for retailers to reach customers …

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Leveraging the authority of LinkedIn influencers for B2B

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30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator campaigns. Consider social shares and other amplification tactics to maximize budget. Most B2B marketers immediately dismiss influencer marketing as a vacuous activity only undertaken by their B2C counterparts to sell pretty packaging through anxiety-riddled models in between a morning green tea cleanse product post and a beach sunset photo. It is far more complex and nuanced of a subject. For B2B enterprises, the decision to employ influencer marketing comes down to a few key questions: Which influencer type is ideal? What KPI is the influencer being measured against? Which channel makes the most sense for this campaign? How does an …

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Key Insights: Holiday sales predictions, milestone dates, and consumer online shopping challenges

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30-second summary: Holiday sales are projected to smash records with a total $189 billion reaching a 2X growth. Black Friday sales are expected to reach $10 billion. Shopping with many online retailers is a limbo for consumers. 42% of consumers did not complete a transaction and 52% of consumers were quick to buy from your competitors. With many walk-in retailers being closed on Thanksgiving, there’s room for online sales to see an additional $11 billion online spend bonus. Unlock your opportunities, discover the milestone dates where holiday sales will skyrocket and the pressing concerns that you need to tackle. Winter’s here, shopping’s near, but online experiences aren’t very dear. Even though holiday sales are projected to cross $189 billion, online retailers are far from home in the shopping experience department. This week we walk you through the predictions, milestone dates, customers’ shopping challenges, and the factors that can bridge that …

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Shop Wayfair’s Black Friday sale a week early for discounts on office chairs, desks, and more

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Wayfair is discounting gorgeous office chairs, standing desks, couches, and rugs a week before Black Friday Wayfair’s Early Access Black Friday sale is online now with up to 80% off home goods, furniture, and decor. The discounts and deals will continue through Black Friday (and Cyber Monday), but if you’re in-it-to-win-it on that standing desk/ergonomic chair combo, now is the time to pounce. Read Full Story

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Office chairs, desks, home appliances, and more are up to 80% off at Wayfair’s annual 2-day sale

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Way Day is Wayfair’s answer to Prime Day—and the discounts are deep. If WFH life has left you with a burning desire to change everything about your home, now’s the time to take action. Wayfair’s annual Way Day sale is here, with prices so nice you don’t have to give a second thought to getting a new home office chair…or string lights for the patio…or maybe even a new sectional. For the next 48 hours you can score discounts of up to 80% on almost every category you can think of: office, living, and dining room furniture; cookware; rugs; desk and standing lamps; small electronics and appliances; and storage solutions. You can even find items like bedding, throw pillows, and planters at deep discounts. And to sweeten the deal, everything (yes, everything) ships for free. Read Full Story

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The new normal post COVID-19 will require a deep understanding of the consumer

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30-second summary: Lean on real-time data and insights to understand and engage consumers in meaningful ways. Elevate marketing and engagement strategies, acknowledging new consumer needs and shifts in behavior — increased e-commerce, social media usage and streaming TV. Deliver real value to consumers using localized approaches, messaging and incentives. The ongoing COVID-19 pandemic is rapidly changing consumers’ shopping habits, brand engagement and media consumption behaviors both now and in what will be our “new normal.” While much of life has changed due to social distancing, the temporary closure of businesses and apprehension even as restrictions are lifted, it’s important for brands and marketers to connect with customers in meaningful ways. Rather than pulling back on marketing or pausing engagement efforts, marketers have an opportunity to engage consumers in powerful ways by tailoring campaigns to new needs and priorities. During this unprecedented time, recent research from Valassis shows consumers value communication …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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