Deals and Discount Offers Influence Consumers’ Dining Choices

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Americans spend more on food out of the home than in it – and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home. And while deals and discounts are… Read More » The post Deals and Discount Offers Influence Consumers’ Dining Choices appeared first on Marketing Charts .

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Key Insights: Amazon search-scape and factors motivating consumers

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30-second summary: Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. A quick look at the global Amazon search-scape – “Corona keywords” vs “Non-corona keywords”. What makes primary or shared decision-makers of households hit “buy now” while shopping online? A segmented view of Millenials, Gen Z, Gen X, and baby boomers’ ecommerce influential factors How word of mouth is the most powerful agent vs celebrities and influencers, and more. Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. This week we take you through what the global Amazon search-scape looks like and the prerequisites to ensure you can create more micro-moments that influence a sale. The Amazon search-scape corona vs non-corona related searches Remazing, a full-service agency, tracked the Top 10/Top 100 Amazon keyword searches across USA, DE, UK, FR, …

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The new normal post COVID-19 will require a deep understanding of the consumer

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30-second summary: Lean on real-time data and insights to understand and engage consumers in meaningful ways. Elevate marketing and engagement strategies, acknowledging new consumer needs and shifts in behavior — increased e-commerce, social media usage and streaming TV. Deliver real value to consumers using localized approaches, messaging and incentives. The ongoing COVID-19 pandemic is rapidly changing consumers’ shopping habits, brand engagement and media consumption behaviors both now and in what will be our “new normal.” While much of life has changed due to social distancing, the temporary closure of businesses and apprehension even as restrictions are lifted, it’s important for brands and marketers to connect with customers in meaningful ways. Rather than pulling back on marketing or pausing engagement efforts, marketers have an opportunity to engage consumers in powerful ways by tailoring campaigns to new needs and priorities. During this unprecedented time, recent research from Valassis shows consumers value communication …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Leveraging the authority of LinkedIn influencers for B2B

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30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator campaigns. Consider social shares and other amplification tactics to maximize budget. Most B2B marketers immediately dismiss influencer marketing as a vacuous activity only undertaken by their B2C counterparts to sell pretty packaging through anxiety-riddled models in between a morning green tea cleanse product post and a beach sunset photo. It is far more complex and nuanced of a subject. For B2B enterprises, the decision to employ influencer marketing comes down to a few key questions: Which influencer type is ideal? What KPI is the influencer being measured against? Which channel makes the most sense for this campaign? How does an …

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The Best VoIP Phone Services (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best VoIP phone services create exceptional customer experiences. And exceptional customer experiences work wonders for your bottom line. Imagine this: a potential customer calls the sales number listed on your website. Six states away, a personal cell phone rings. Your sales person picks it up, answers a few questions, and closes the sale. Within a matter of seconds, that potential customer turns into a paying customer rather than being transferred from employee to employee, wasting their time and testing their patience. With the right VoIP service, you can streamline and automate the customer journey, resulting in more money for less work. Furthermore, these services are easy to set up, easy to use, and most of the leg work happens behind the scenes. But choosing the right service feels …

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The bad toilet paper from your office might be the sustainable answer to TP shortages

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Using more toilet paper at home is destroying forests. Instead of churning out more of the TP we usually use at home, can producers find a way to get consumers the stuff they’ve already made for empty offices? Weeks into the coronavirus pandemic, many toilet paper shelves are still empty, and suppliers aren’t sure when rolls will be available again. But as Americans need bathroom tissue for at-home use, there’s a supply chain going unused: the kind of toilet paper stocked by offices, schools, sports arenas, and other public places that now are empty. This toilet paper is often more sustainably made than the TP you buy yourself, so getting it to consumers would be an environmentally friendly way to fill that toilet-tissue need. Read Full Story

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What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

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US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and foremost, consumers wish it didn’t take so long to earn a reward. Close to… Read More » The post What Are Consumers Willing to Do to Earn Loyalty Rewards Faster? appeared first on Marketing Charts .

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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Pitfalls of influencer marketing in Russia and how to avoid them

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30-second summary: As YouTube content is not restricted to the territories of single states we shall define “Russian market” as “Russian linguistic area”. In this respect, defining “Russian consumer market” one can safely add 10 million of Belarus’ population, 18 million of Kazakhstan’s and 40 million of Ukraine’s population to 150 million population of Russia itself totaling nearly 220 million of potential users. Pricing itself is a very sensitive issue. In this regard influencer marketing in Russia is still very much “The Wild East”. Rates, especially if creators are contacted by foreign brands directly or through marketplaces, come out of thin air. An international cloud-based web development platform started their first efforts to generate awareness in Russia, using influencer marketing on YouTube as one of their major marketing strategies. The company chose to partner up with mediacube — a YouTube MCN operating in the market since 2015. The primary aim …

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