Cult sneaker brand Hoka One One surveyed 4,000 people to create its first activewear line

The brand’s survey finds that athleisure is still very hot. If you’re a runner, you’re probably aware of Hoka One One, the decade-old sneaker brand known for its ultra-lightweight, highly cushioned sneakers. The brand was founded in France in 2009 but now has a cult following among runners, generating $93.1 million last year. (In 2013, it was acquired by footwear conglomerate Deckers, which also owns Ugg and Teva.) Read Full Story
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