Crisis Adaptation - Whiteboard Friday
Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We've adapted these tips into a free checklist you can download and share: Get the checklist Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over crisis adaptation, and I first have to give a huge shout-out to Miriam Ellis , who really helped me package all of this up to deliver to you today. If you're not already following Miriam on Twitter, I highly suggest you do. She is a local SEO genius. So let's dive right in. Meet your customers where they are You often hear this phrase in marketing and in SEO about meeting your customers where they are. This might be important now more than ever because the current landscape, it's changed so much. Listen to your customers & understand how their needs have shifted In order to better meet your customers where they are, you really first have to listen and understand how their needs have shifted, how have their concerns shifted. What are they searching for now? Just really paying attention and listening online to your current target market. One of the things I also like to suggest is listen to competitive reviews. Keep an eye on competitive reviews being posted on Google and other spaces to get a gauge of how things have perhaps moved. Know where your audience is This could have also shifted a bit. Whiteboard Friday's OG, Rand Fishkin, launched SparkToro that does exactly that. So you can really deep dive into current data around what your audience is listening to, who they follow, all sorts of great stuff for you to leverage in today's climate. Connect with potential customers in meaningful ways Now is a great time to reach out and engage with not only potential customers but current customer base and remind people …
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