How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

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Seventh Generation’s new line gets rid of all its plastic packaging

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Get ready to clean differently: For its new zero-plastic line, the natural cleaning supply company has also reinvented its products as powders instead of liquids. Seventh Generation, the cleaning product company known for its natural products, has spent years tweaking its packaging to improve sustainability, including a massive push to use more post-consumer recycled plastic. But the company is now using a different tactic, and beginning to move away from plastic completely, starting with a new line called Zero Plastic Homecare. Read Full Story

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Pantone picks two colors of the year, and they’re complete opposites

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Optimism and somberness collide in Pantone’s 2021 Color(s) of the Year. Following one of the bleakest years in memory, Pantone has announced its 2021 color of the year. And it’s not one but two colors, designed to create the sensation of a fresh sunrise over rocky terrain. The colors are called Illuminating, a yellow that appears like the skin of a ripe lemon, and Ultimately Gray, which resembles wet cement. Read Full Story

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