Crawled — Currently Not Indexed: A Coverage Status Guide

{ object.primary_image.title }}

Posted by cml63 Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. Since seeing the “Crawled — currently not indexed” status reported, we’ve heard from several site owners inquiring about its meaning. One of the benefits of working at an agency is being able to get in front of a lot of data, and because we’ve seen this message across multiple accounts, we’ve begun to pick up on trends from reported URLs. Google’s definition Let’s start with the official definition. According to Google’s official documentation , this status means: “The page was crawled by Google, but not indexed. It may or may not be indexed in the future; no need to resubmit this URL for crawling.” So, essentially what we know is that: Google is able to access the page Google took time to crawl the page After crawling, Google decided not to include it in the index The key to understanding this status is to think of reasons why Google would “consciously” decide against indexation. We know that Google isn’t having trouble finding the page, but for some reason it feels users wouldn’t benefit from finding it. This can be quite frustrating, as you might not know why your content isn’t getting indexed. Below I’ll detail some of the most common reasons our team has seen to explain why this mysterious status might be affecting your website. 1. False positives Priority: Low Our first step is to always perform a few spot checks of URLs flagged in the “Crawled — currently not indexed” section for indexation. It’s not uncommon to find URLs that are getting reported as excluded but turn out to be in Google’s index after all. For example, here’s a URL that’s getting flagged in the report for our website: https://gofishdigital.com/meetup/ However, when using a site search operator, we can see that the URL is actually included in Google’s index. You can do this by appending the text “site:” before the URL. If …

Read Full Article on Moz

How to Handle Temporarily Out-of-Stock Product Pages

{ object.primary_image.title }}

Posted by Dr-Pete The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I'm not picking on Staples — this page is representative of a problem across every major e-retailer right now. While there are many ways to handle out-of-stock and discontinued items under normal conditions, this situation is very specific: Multiple similar items are out-of-stock at the same time Retailers may not know when they'll be back in stock These products may not stay back in stock for long Demand is high and continuing to rank is critical From an SEO standpoint, it's essential that these pages continue to rank, both …

More

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

{ object.primary_image.title }}

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions. Scenario 1: You don’t know what keywords you should be ranking for Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial. How to …

More

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

{ object.primary_image.title }}

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

More

Google Shopping Actions: How to Increase Product Visibility for Free

{ object.primary_image.title }}

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Almost half of users turn to Google to find or discover new products. This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks. What Is Google Shopping Actions? Google Shopping Actions partners with several retailers to create a shopping experience in direct competition with Amazon. Today, this program allows retailers to upload products that appear in organic search across Google platforms. In turn, shoppers can find, compare, and buy products without ever having to …

More

Pay Attention to These SEO Trends in 2020 and Beyond

{ object.primary_image.title }}

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now …

More

Google’s May 2020 Core Update: What You Need to Know

{ object.primary_image.title }}

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on. But when things turn red, it means there is volatility in the rankings. Now the real question is, what happened to your traffic? If you already haven’t, you should go and check your rankings to see if they have gone up or down. If you aren’t tracking your rankings, you can set up a project on Ubersuggest for …

More

Here’s What You Should Do When Your Search Rankings Drop

{ object.primary_image.title }}

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens . Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake. You beat yourself up for not doing it right. You’re back to square one again, and you have to start all over. Or do you? In my experience, that’s not always the case. My rankings have dropped more times than I can count. At first, I panicked. As I learned more, I found out that it’s not the end of the world if you go down a position or two. It’s obviously …

More

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

{ object.primary_image.title }}

Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting …

More

8 major Google ranking factors — SEO guide

{ object.primary_image.title }}

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

More

A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

{ object.primary_image.title }}

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest . This way, you know exactly what to do, even if you have never done any SEO. Here we go… Step #1: Create a project Head over to the Ubersuggest dashboard and register for a free account. Once you do that, I want you to click on “Add Your First Project.” Next, add your URL and the name of your website. Then pick the main country or city that you do business in. If you are a national business, then type in the country you are in. If …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=1258, ajax_url='/api/hit/ajax/', hits='3')