Crawled — Currently Not Indexed: A Coverage Status Guide

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Posted by cml63 Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. Since seeing the “Crawled — currently not indexed” status reported, we’ve heard from several site owners inquiring about its meaning. One of the benefits of working at an agency is being able to get in front of a lot of data, and because we’ve seen this message across multiple accounts, we’ve begun to pick up on trends from reported URLs. Google’s definition Let’s start with the official definition. According to Google’s official documentation , this status means: “The page was crawled by Google, but not indexed. It may or may not be indexed in the future; no need to resubmit this URL for crawling.” So, essentially what we know is that: Google is able to access the page Google took time to crawl the page After crawling, Google decided not to include it in the index The key to understanding this status is to think of reasons why Google would “consciously” decide against indexation. We know that Google isn’t having trouble finding the page, but for some reason it feels users wouldn’t benefit from finding it. This can be quite frustrating, as you might not know why your content isn’t getting indexed. Below I’ll detail some of the most common reasons our team has seen to explain why this mysterious status might be affecting your website. 1. False positives Priority: Low Our first step is to always perform a few spot checks of URLs flagged in the “Crawled — currently not indexed” section for indexation. It’s not uncommon to find URLs that are getting reported as excluded but turn out to be in Google’s index after all. For example, here’s a URL that’s getting flagged in the report for our website: https://gofishdigital.com/meetup/ However, when using a site search operator, we can see that the URL is actually included in Google’s index. You can do this by appending the text “site:” before the URL. If …

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How to Find and Fix 404 Errors

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Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404 errors needs to be a priority. In this post, I’ll cover everything you need to know about 404s, why they are bad for business, how to find them, and how to fix them. What Is a 404 Error? A 404 error is a code that indicates a requested page cannot be found. Whenever a page loads in a browser, it has a response status code in the HTTP header that usually isn’t visible to viewers. These responses are grouped into five categories: 100-199 are informational responses 200-299 are success responses 300-399 denote redirects 400-499 …

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Why Removing Outdated Content Could Save Your Site

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Deleting outdated content on your website can’t be good for its health, right? Don’t be so sure. Google cares just as much about the quality of the content you created years ago as it does about that new article you’re about to publish. Seriously. Reviving old content can boost rankings. So can removing outdated content. Deleting outdated content can also improve user experience and boost your brand’s reputation by ensuring the content is as accurate as possible. Let’s go over how to remove outdated content from your website and search engines safely — and why it is crucial to the health of your website and overall digital marketing strategy. What Is Outdated Content? Outdated content is any page on your website that is inaccurate, lacks value, or doesn’t reflect your current brand positioning . Here are a few examples: Discontinued product or service pages Outdated advice Time-sensitive content, like a …

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How to Detect and Improve Underperforming Content: A Guide to Optimization

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Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Why content is key in SEO in …

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Google’s May 2020 Core Update: What You Need to Know

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On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on. But when things turn red, it means there is volatility in the rankings. Now the real question is, what happened to your traffic? If you already haven’t, you should go and check your rankings to see if they have gone up or down. If you aren’t tracking your rankings, you can set up a project on Ubersuggest for …

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

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Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible . Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and …

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

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Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions. Scenario 1: You don’t know what keywords you should be ranking for Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial. How to …

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

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15 Powerful SEO Chrome Extensions

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We’re expected to perform so many tasks daily, from organizing our content buckets to ensuring a website’s usability to link building to much, much more. It’s a lot — but there is good news. There are a variety of Google Chrome extensions that can make these tasks a lot easier. Google Chrome has gobbled up a substantial market share. As per Stats Counter , Google Chrome has more than 66% of the total market share. I assume many of you are also Google Chrome fans. But, have you explored the powerful extensions and Chrome shortcuts the browser has to offer? At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. Some Chrome extensions are pure gold with value-adding functionality that can save you hours of tedious tasks every week. Ultimately, the goal is improving ranks, including Quantcast Rank, specializing in …

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How to Get More Traffic Using Bing Analytics

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It’s easy to forget that Google isn’t the only search engine. Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches . But you should also look beyond Google when it comes to driving traffic to your site. Take Bing, for instance. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Combined, that’s just shy of 5%. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics . It’s the tool we rely on to track and analyze our traffic. So you’d assume Bing would have a direct equivalent, but that’s not the …

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What Are Meta Tags?

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Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to read it? Maybe the title caught your eye , or perhaps it was the short blurb you saw. You might have clicked simply because this article comes from a source you trust. If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags. Meta tags are the foundation of SEO , and the first thing you’ll find yourself setting up when building a web page. Without meta tags, you can’t reach readers organically. It doesn’t take much time to generate meta tags, but it’s more important than you might think. That’s because 93% of all online experiences begin with a search engine. This is why so many …

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