Could civilian national service speed up our COVID recovery?

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Serve America Together wants to get 250,000 young Americans involved in national service as an all-hands-on-deck approach to pandemic recovery. Far down in the text of the American Rescue Plan—the long-awaited economic stimulus package that has now passed in the House, bringing direct payments, unemployment benefits, and child tax credits to many Americans—is $1 billion of additional funds for national service programs like AmeriCorps as a way to help communities recover from COVID-19. But proponents of those programs are asking for even more money to speed up our pandemic recovery, and so young people, many of whom are financially constrained, have the chance to join those efforts. Read Full Story

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CMOs Turn to Social Media During COVID-19

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Since the beginning of the COVID-19 pandemic, people have been spending more time than usual on social media. In an effort to reach those audiences, a new report [pdf] from The CMO Survey shows that CMOs are allocating more of their marketing budgets to social media. The May 2020 survey of more than 270 top… Read More » The post CMOs Turn to Social Media During COVID-19 appeared first on Marketing Charts .

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Chicago’s COVID-19 recovery plan aims to go beyond the crisis to correct historical inequities

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Economic inequalities aren’t new in Chicago, but 2020’s challenges may have provided a unique opportunity to fix them. In April, the city of Chicago announced it had pulled together an economic recovery task force , divided into areas from policy to mental health to business, and composed of labor leaders, academics, advocacy organizations, city council members, and regional representatives from surrounding counties, to help the city overcome the coronavirus crisis. Now, they’re releasing a report that details guidelines for an inclusive economic revival that not only focuses on the immediate issues sparked by the COVID-19 pandemic but fixes wealth disparities and addresses racial inequities that have long existed. Read Full Story

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

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30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery The five most positive shifts and how they are here to stay Majority of marketing professionals believed that BAU will return in a year 2020 is the year for perfect vision in terms of CXO (customer experience optimization) How many SEO tools do marketers use? Feed your curiosity and discover more on local SEO and strategies. The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. Our key insights continue to reflect the new developments in the face of marketing as 2020 progresses. Pessimism continues to eclipse UK consumers Consumer behavior is a mosaic that has continued to shape up a new abstract in recent months. McKinsey & Company have continually been observing consumer thoughts and trends and …

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The role of marketers in a post-COVID-19 world

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30-second summary: Tamara Charm is a senior expert at McKinsey & Company and the co-lead for its Global Consumer Sentiment Survey. McKinsey launched the Global Consumer Sentiment Survey in mid-March across 40 countries to better understand how consumer sentiment and behavior were shifting, overall. The survey explores consumer sentiments in the age of COVID-19 including level of optimism, expected spend, expected income, new behaviors, and what consumers plan to do moving forward. Preliminary findings reveal that, as the progression of the pandemic moves through the globe, consumer sentiment is starting to waver. Nearly half of US respondents indicated they plan to cut back on spending and are being careful about how they spend their money. Globally, McKinsey’s research reveals consumers are cutting back on discretionary spending across all consumer categories, except for groceries and in-home entertainment. The hardest hit industries — based on intent to spend — were travel and …

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The new normal post COVID-19 will require a deep understanding of the consumer

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30-second summary: Lean on real-time data and insights to understand and engage consumers in meaningful ways. Elevate marketing and engagement strategies, acknowledging new consumer needs and shifts in behavior — increased e-commerce, social media usage and streaming TV. Deliver real value to consumers using localized approaches, messaging and incentives. The ongoing COVID-19 pandemic is rapidly changing consumers’ shopping habits, brand engagement and media consumption behaviors both now and in what will be our “new normal.” While much of life has changed due to social distancing, the temporary closure of businesses and apprehension even as restrictions are lifted, it’s important for brands and marketers to connect with customers in meaningful ways. Rather than pulling back on marketing or pausing engagement efforts, marketers have an opportunity to engage consumers in powerful ways by tailoring campaigns to new needs and priorities. During this unprecedented time, recent research from Valassis shows consumers value communication …

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This breakthrough new malaria vaccine could save hundreds of thousands of lives a year

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In an early trial, the vaccine was 77% effective in preventing disease, handily beating all past attempts. Malaria kills around 400,000 people each year, and the majority are children younger than 5. The number of deaths has dropped by more than half since the beginning of the millennium, as countries have ramped up the use of mosquito nets treated with insecticide and other controls for mosquitoes, which spread the parasite that causes the disease. But in Africa, it’s likely that around four times as many people died from malaria as from COVID-19 in 2020. Read Full Story

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