COVID and Recession to Dominate Societal Considerations in Strategic Plans

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Although 2020 is finally over, marketers are looking to a lot of the changes brought about by the pandemic and the resulting economic impact to inform their strategies this year. Indeed, a report [download page] from WARC shows that topics and concerns such as changes in consumer behavior and the economic recession will have a… Read More » The post COVID and Recession to Dominate Societal Considerations in Strategic Plans appeared first on Marketing Charts .

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A COVID-19 recession could shrink the paychecks of the Class of 2020 for years

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High school and college graduates in 2020 could have expected the strongest job market in 50 years. Now, due to massive economic fallout, they’re at risk of graduating into a recession. Before the coronavirus pandemic forced businesses and schools to close, high school and college graduates from the Class of 2020 could have expected to graduate into the strongest job market in 50 years. Read Full Story

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

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30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

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The 4 management styles of emotionally intelligent leaders

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Leaders who practice strategic agility are quick to adapt and show the ability to evolve, no matter the circumstances. Given the new era of work and fluctuating economic progress, typical planning strategies that push companies toward surviving and defending themselves are no longer enough. Strategic planning promotes programmatic, analytical thinking that encourages leaders to stick to the status quo. Strategic agility on the other hand, is characterized by an entire organization regularly contributing its insights to renew and reinvent its value proposition. It’s one aspect of strategic leadership—which is a leader’s ability to express his or her organization’s vision and guide employees toward it . Read Full Story

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