COVID-19 upended our annual conference. Here are 7 lessons we learned from going virtual

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This company’s annual in-person events were great chances to interact with users and launch new products. Here’s how they pivoted when the pandemic changed everything. Our team had booked the location, the speakers were confirmed, the afterparty planned. But seven weeks before GrafanaCon 2020 was scheduled to take place in Amsterdam, the global pandemic forced us to pivot from our annual in-person conference to a completely virtual event. Read Full Story

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Adobe rearchitects its CDP: Wednesday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and digital keeps everything running. But for how long? Let me explain. I was struck by a comment from Adobe CEO Shantanu Narayen to the effect that digital capabilities kept the economy running over the last year. There may be an element of hyperbole there, but it seems essentially true. I’ll go further. Digital kept everything running, not only in our work lives but in every other sphere, from shopping to entertainment. It even kept human relationships running, beyond the immediate circle of the household. The first two stories below raise the question of whether everything — everything — will revolve around digital in …

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

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Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working …

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO

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30-second summary: Certain, Inc. is an event automation and management platform headquartered in San Francisco whose clients include Microsoft, Oracle, and SAP. Their focus is with companies that have over a billion dollars in revenue primarily within technology, financial services, and health care. We spoke with Certain’s CEO, Peter Micciche, to learn about their technology and how they’re working with customers to navigate the fundamental shifts in the event industry as a result of COVID-19. Certain’s customers have had to scramble to replace live events that they had scheduled and move them to their platform to deploy virtually. Micciche recommends that marketers stop thinking in terms of running large conferences virtually, but take larger conferences and carve them into many slices aimed at specific segments of buyers. Micciche predicts that marketers will see increased capabilities from event technology providers that make it much more conducive to being immersed in a …

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The Best Conference Call Services (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs. However, the best conference call services go beyond basic phone calls. They also offer a suite of collaboration and connectivity tools that make our current situation easier to navigate… together. As the demand for remote connectivity rises, new services are popping up left and right. Plus, there are already hundreds of options to choose from, making it feel impossible to choose the right conference call services for your team. So to help make your life a bit easier, I looked at …

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3 things you must do to be more engaging on videoconferences

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From small group Zoom chats to 500-person webinars, these tricks will help your viewers stay with your message. SXSW was among the first major events to be canceled in the wake of the COVID-19 pandemic, but the list is now long and distinguished. For the next several months, and potentially much longer, the vast majority of business conferences, pitches, and presentations will be virtual. Read Full Story

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Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

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Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations running or managing physical, in-person B2B exhibitions,… Read More » The post Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic appeared first on Marketing Charts .

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

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Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting …

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