COVID-19 Expected to Drive Higher Social Media Usage This Year, with Instagram and Snapchat to Benefit

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Among the various repercussions and changing consumer behaviors attributed to the coronavirus pandemic, Americans are expected to spend more of their time on social media this year, per new forecast data from eMarketer. The research firm estimates that adult social media users will log 82 minutes per day on such sites in 2020, up by… Read More » The post COVID-19 Expected to Drive Higher Social Media Usage This Year, with Instagram and Snapchat to Benefit appeared first on Marketing Charts .

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Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now

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Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.… Read More » The post Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now appeared first on Marketing Charts .

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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Smart Speaker Usage Surges at Year-End

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Across all devices, in-home data usage in the US experienced year-over-year growth during every month in 2020, with the highest growth seen at the start of the COVID-19 pandemic, per recent data from Comscore. Although in-home data usage grew by 16% year-over-year (y-o-y) in both January and February 2020, it wasn’t until the start of… Read More » The post Smart Speaker Usage Surges at Year-End appeared first on Marketing Charts .

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020

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30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus 2019 The poll revealed that 74% of respondents allocated at least a third of their marketing budget in 2020 to social media ads, with most planning to increase social ad spend in 2021 Respondents planned to increase their social ad spend in 2021, with the lion’s share of budget going to Facebook, followed by Twitter and Instagram Smartly.io published the poll results in a report that contains key suggestions for planning a retail social media marketing strategy in 2021 You can download the full 2021 social advertising trends report from ClickZ. A poll of 300 leaders from retail organizations around the world, conducted by Smartly.io and the eTail conference series, revealed that 74% of respondents had allocated at least one third of their …

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1 in 12 Fortune 500 Companies Are Using TikTok

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Fewer Fortune 500 companies are using social media platforms such as Twitter, Facebook and Instagram this year than did last year. However, their use of public-facing corporate blogs has increased, and some have even started using TikTok, according to the latest annual analysis of Fortune 500 corporate social media usage from the University of Massachusetts… Read More » The post 1 in 12 Fortune 500 Companies Are Using TikTok appeared first on Marketing Charts .

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TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns

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TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year,… Read More » The post TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns appeared first on Marketing Charts .

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Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

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It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money . No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products. Just look at Facebook’s audience growth since late 2008. Despite a couple of small blips, it’s all up and to the right: The net result? The platform’s annual revenues have climbed at an even sharper rate, with the vast majority of that money coming from ads: This has had inevitable consequences for marketers. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. Facebook gets the most …

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Advertisers Continued to Gravitate to Instagram in Q1

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Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on overall social media spend this year, Q1 2020 data [download page] from Merkle shows that its clients have already… Read More » The post Advertisers Continued to Gravitate to Instagram in Q1 appeared first on Marketing Charts .

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What the holiday shopping season will look like in 2020

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30-second summary: Shoppers aren’t planning to significantly change how much they spend this holiday season compared with 2019. Many more people are planning to make their holiday purchases online versus in stores, where the fear of catching COVID-19 is still keeping shoppers away. While saving money remains a top priority for consumers, the contraction in consumer spending that occurred in April rebounded in May and June. Black Friday is moving online, converging with Cyber Monday to make the overall holiday shopping season for 2020 a very virtual one. Retailers can prepare for holiday shoppers by looking at behavior from the recent back-to-school shopping season. Sprout Social found that consumers and brands interacted much more on social media than pre-pandemic, dominated by social conversations focused on COVID-19. Retailers can prepare for the upcoming influx of virtual shoppers by focusing on personalization, polishing their messaging, understanding what platforms consumers use to communicate …

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