There’s a big flaw with COVID-19 contact tracing apps

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According to behavioral economics, most of us won’t cooperate with actions in the public interest—unless we’re convinced everyone else will too. As governments look to ease general social-distancing measures and instead use more targeted strategies to stop coronavirus transmission, we face a social dilemma about the limits of cooperative behavior. Read Full Story

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How COVID-19 made Kim Scott rethink one key aspect of Radical Candor

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Her book emphasized the importance of in-person communication. Now she’s reconsidering what virtual communication can offer. When I first published my book Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity in 2017, I was convinced that the most effective way to communicate with people at work was in person. Until the COVID-19 crisis, I discouraged giving guidance and feedback remotely if there was an opportunity to do it in person, because more than 90% of communication is nonverbal. Read Full Story

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Ex-Google VP’s new app is helping 30,000 Kansas students return to college

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Former Google Maps and Google Earth exec Brian McClendon has launched a symptom-checking app aimed at helping communities contain COVID-19. Now he has to convince a generation of tech skeptics to use it. Over the summer, as Kansas was seeing a rise in COVID-19 cases, its state university was plotting a way to keep transmission down on campus. While the majority of the University of Kansas was still locked down, its administrators decided to open up labs and research buildings, the contents of which could not be accessed online, to staff. Read Full Story

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How to convince your boss to let everyone work from home during the coronavirus

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If you’re not yet working from home but feel like you should be to help with public safety, here’s how to get your boss to reconsider. It’s going to take some solidarity with your coworkers. Nick Wheeler, who worked as a video operations engineer in the Denver office of the telecom giant Charter Communications until last week, had a job that could easily be done from home. But when Wheeler intensified his pleas for a work-from-home policy during the current COVID-19 crisis, he lost his job. Read Full Story

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Data show how some startup founders are still raising capital during the COVID-19 crisis

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The cofounder of startup incubator and investor DataTribe believes that founders who can answer “yes” to all four of these essential questions are likely to successfully raise capital. In spite of all the doom and gloom in the media, founders continue to raise money and convince VCs to write checks. It’s happening every day, but success requires new strategies and company milestones. Recent customer traction, relevant market focus, and fiscally responsible internal operations areas are three key themes that founders must address when they look for investments now. Read Full Story

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Wake up call for content marketers, COVID-19 is still here

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30-second summary: 94%of content marketers think they succeeded in adopting their content marketing strategy to the COVID-19 pandemic Only 25% think that the COVID-19 outbreak had a major impact on their marketing strategy. A Minor 15% of feel the pandemic will have a major long-term impact on their organization’s overall marketing success. Global content marketing is projected to decline 1.9% in 2020. Overall, marketing professionals tend to be overconfident and downplay the impact of this global crisis. Self-deception is defined by Wikipedia as “a process of denying or rationalizing away the relevance, significance, or importance of opposing evidence and logical argument. Self-deception involves convincing oneself of a truth (or lack of truth) so that one does not reveal any self-knowledge of the deception.” Savvy B2B marketers often have the reputation of being able to praise the products and services they are pushing regardless of their real value. But these days …

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