Trump says he wants to plant a trillion trees, but mostly is focused on cutting them down

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The administration’s new executive order on tree planting seems toothless. Its logging expansions are very real. In late September, the Trump administration finalized a plan to allow logging in Alaska’s Tongass National Forest—the world’s largest intact temperate rainforest. A little more than two weeks later, on October 13, he issued an executive order calling for a new council to “implement a strategy” for the Trillion Trees Initiative, a global effort to grow and conserve a trillion trees within the next decade. Read Full Story

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Microsoft’s new ‘planetary computer’ will help scientists crunch data about the natural world

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The computing platform will have trillions of data points and let scientists make some estimates about ecosystems without doing on-the-ground surveys. A massive new computing platform from Microsoft, which the company calls a “planetary computer,” will gather trillions of data points about nature—and give conservation organizations new tools to quickly analyze that information as they race to solve the world’s biodiversity crisis. Read Full Story

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What The Coronavirus (COVID-19) Means For Marketers

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By now you have heard about the Coronavirus . The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below). So what does this mean for you? Well, before I go into that, let me be clear on what marketers should NOT do. Don’t exploit the situation The first …

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These are the companies leading the trillion trees effort in the U.S.

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As part of the effort to plant a trillion trees around the world, a group of companies is pledging to help the U.S. do its part. Over the next decade, Salesforce plans to conserve and restore 100 million trees. Mastercard plans to reach the same number in five years. Timberland is also planting trees: 50 million of them. Clif Bar is adding 750,000. Microsoft, which plans to invest in reforestation as one piece of a strategy to become carbon negative, is developing technology for conservation organizations. The companies are among 26 businesses, organizations, and cities that make up the new U.S. chapter of 1t.org , the movement to plant and conserve a trillion trees globally. Read Full Story

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Americans may be willing to pay $5 trillion to stop the spread of COVID-19

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People are willing to give up quite a bit in order to save lives. A new analysis suggests Americans are willing to pay about $5 trillion to stop the spread of COVID-19 and save as many lives as possible – dwarfing the $3 trillion Congress has so far agreed to spend to support the U.S. economy and its workers. To get to that figure, we calculated the implicit value of public intervention measures like social distancing and statewide lockdowns—meant to prevent people from catching COVID-19 and possibly dying—by estimating how much people are willing to pay to have them implemented. Read Full Story

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The 10 most innovative live events companies of 2020

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Major brands (McDonald’s, Amazon, Fortnite) and A-list performers (U2, Radiohead, Childish Gambino) are tapping these experts to engineer and execute unforgettable live events. The global live events market cracked $1 trillion in 2018 and is projected to reach $2.3 trillion by 2026. These 10 companies are inventing new thrills, while making events both more accessible and more sustainable. Read Full Story

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