Cord-cutting service FuboTV is coming to the NYSE: Here’s what to know

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The stock offering comes as cable-TV subscribers ditch traditional bundles in record numbers. FuboTV has filed for a public offering on the New York Stock Exchange, the company announced this morning. The sports-focused streaming service, first launched in 2015 as a way to watch soccer games without cable, has been rapidly growing its subscriber count in recent years, despite a flood of competitors in the crowded streaming-TV space. Read Full Story

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AT&T is killing its cheap TV bundle for cord-cutters

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AT&T Watch TV, a $15 bundle of non-sports channels, is no longer available for new subscribers. AT&T has discontinued its Watch TV streaming service , which offered CNN and a few dozen entertainment channels for $15 per month, or for free with certain AT&T wireless plans. Existing subscribers can continue to use the service for now, but it’s no longer open to new subscribers or those who’ve previously canceled. Read Full Story

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Pay-TV Continues to Lag Streaming Services in Value Perception

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There’s no shortage of options when it comes to subscription video-on-demand services (SVOD). And, while some Americans opt to subscribe to only pay-TV or SVOD, more than half (54%) subscribe to both. But do customers feel like they are getting value for their money? Here’s what a new study [excerpt download page] from Hub Entertainment… Read More » The post Pay-TV Continues to Lag Streaming Services in Value Perception appeared first on Marketing Charts .

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Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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Cord-cutters can now stream FX shows on Hulu at no extra charge

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“FX on Hulu” makes the cable channel redundant as Disney bets big on streaming. As announced back in November, FX has brought its original series over to Hulu . That means if you subscribe to Hulu’s $6 per month on-demand service, you can stream full seasons of shows like The Shield , Fargo , and It’s Always Sunny in Philadelphia at no extra charge. While Hulu doesn’t have every FX original ( The Americans and American Crime Story are notable absentees), it appears to have most of them. Read Full Story

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CTV advertising remains on the rise with new opportunities for Roku channel owners

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30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. With advertising opportunities, though, Roku brings their channel owners some challenges and limitations. Over the next few years, one might see more AR/VR content and ads across CTV CTV measurement is becoming more mature By the end of the last year, viewership on CTV had skyrocketed, and the lockdown only strengthened the trend. Thus, as of March 2020, 80% of households in the USA alone had at least one connected TV device. The CTV trend is also booming across Europe. Especially the U.K., where 60% of viewers there use CTV as their primary …

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