Hulu’s cable-like service for cord-cutters now costs the same as YouTube TV, but with one major distinction. Hulu + Live TV has become the latest live-streaming service to raise prices as the cost of cable channels keeps going up. Starting December 18, Hulu’s live TV service will start at $65 per month, an increase of $10 per month from before. Read Full Story

AT&T Watch TV, a $15 bundle of non-sports channels, is no longer available for new subscribers. AT&T has discontinued its Watch TV streaming service , which offered CNN and a few dozen entertainment channels for $15 per month, or for free with certain AT&T wireless plans. Existing subscribers can continue to use the service for now, but it’s no longer open to new subscribers or those who’ve previously canceled. Read Full Story

There’s no shortage of options when it comes to subscription video-on-demand services (SVOD). And, while some Americans opt to subscribe to only pay-TV or SVOD, more than half (54%) subscribe to both. But do customers feel like they are getting value for their money? Here’s what a new study [excerpt download page] from Hub Entertainment… Read More » The post Pay-TV Continues to Lag Streaming Services in Value Perception appeared first on Marketing Charts .

Philo’s sports-free streaming bundle hits 750,000 subscribers, up 300% year over year. For the first time, Philo is revealing how many people subscribe to its $20-per-month service for cord cutters. The startup says it now has 750,000 subscribers, up 300% year over year. Philo says that makes it the fastest-growing live TV streaming service. Read Full Story

30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

Why cling to cable and Fox News when Newsmax is streaming conservative outrage for free? You wouldn’t know it by looking at cable TV ratings, but Fox News has a big problem on its hands. Read Full Story

“FX on Hulu” makes the cable channel redundant as Disney bets big on streaming. As announced back in November, FX has brought its original series over to Hulu . That means if you subscribe to Hulu’s $6 per month on-demand service, you can stream full seasons of shows like The Shield , Fargo , and It’s Always Sunny in Philadelphia at no extra charge. While Hulu doesn’t have every FX original ( The Americans and American Crime Story are notable absentees), it appears to have most of them. Read Full Story

Streaming services like Netflix dominated the 2020 Emmy Award nominations, another reminder that the age of linear TV is behind us. Remember when the Emmys were an unapologetic celebration of linear television? Read Full Story

Streaming service HBO Max launched yesterday, but it’s not supported by some of the major platforms yet. Streaming TV, once heralded as a high-tech liberator that would save us from the headaches of big cable bundles, just got another big cable-like bundle yesterday with the launch of HBO Max. Read Full Story

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. With advertising opportunities, though, Roku brings their channel owners some challenges and limitations. Over the next few years, one might see more AR/VR content and ads across CTV CTV measurement is becoming more mature By the end of the last year, viewership on CTV had skyrocketed, and the lockdown only strengthened the trend. Thus, as of March 2020, 80% of households in the USA alone had at least one connected TV device. The CTV trend is also booming across Europe. Especially the U.K., where 60% of viewers there use CTV as their primary …