Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday

{ object.primary_image.title }}

Posted by rjonesx. We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, great to be back here with you on Whiteboard Friday. Today we're going to be talking about content expansion . It's a term you probably haven't heard before because I just made it up. So hopefully, it will be useful in the future for you. But I think you'll get the gist of exactly what we're trying to accomplish here. How do SEOs produce great content when they're not subject matter experts? You see, search engine optimizers have this really bizarre responsibility. We are often asked by our clients to produce content about things we have no business writing about. As a search engine optimizer, we know exactly the kinds of things that make content good for Google, but that doesn't mean we have any domain knowledge about whatever it is our customer does. Maybe your customer is an artist of some sort or your customer runs a restaurant. You might not know anything about it, but you still might have a deadline to hit in order to get good content that talks in depth about some sort of topic which really isn't in your wheelhouse. Today I'm going to talk about a couple of tricks that you can use in order to go from a prompt to a couple of paragraphs and then ultimately to a published page, to a good piece of content. Caveat: If an expert can create the content, they should Now I want to step back for a second and just make one thing clear. This is not the preferred way to produce content. If you can have an expert produce the content, by all means have the expert produce the content, and then you go to work optimizing that content to make it the best it possibly can be. That's the way it ought to be done whenever possible. …

Read Full Article on Moz

Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

{ object.primary_image.title }}

Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here with another …

More

The Theory Behind Ranking Factors — Whiteboard Friday

{ object.primary_image.title }}

Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

More

The SEO Elevator Pitch - Best of Whiteboard Friday

{ object.primary_image.title }}

Posted by KameronJenkins This week, we're revisiting an important topic for SEOs everywhere: how to show your value . In the wake of everything that's happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch. So essentially, I was on …

More

SEO Is Not an On/Off Switch — Whiteboard Friday

{ object.primary_image.title }}

Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting …

More

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

{ object.primary_image.title }}

Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain …

More

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

{ object.primary_image.title }}

Posted by Dr-Pete Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. It's Dr. Pete …

More

How to Handle Temporarily Out-of-Stock Product Pages

{ object.primary_image.title }}

Posted by Dr-Pete The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I'm not picking on Staples — this page is representative of a problem across every major e-retailer right now. While there are many ways to handle out-of-stock and discontinued items under normal conditions, this situation is very specific: Multiple similar items are out-of-stock at the same time Retailers may not know when they'll be back in stock These products may not stay back in stock for long Demand is high and continuing to rank is critical From an SEO standpoint, it's essential that these pages continue to rank, both …

More

Marketing in Times of Uncertainty - Whiteboard Friday

{ object.primary_image.title }}

Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday. Video Transcription Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. We obviously have a global crisis. It's very …

More

Building Better Customer Experiences - Best of Whiteboard Friday

{ object.primary_image.title }}

Posted by DiTomaso Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point , and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads …

More

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

{ object.primary_image.title }}

Posted by willcritchlow We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search for information. So this isn't super actionable. …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=2391, ajax_url='/api/hit/ajax/', hits='4')