Consumers Watched More Retail & Marketing Videos in Q2

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During the second quarter of this year, consumers around the world watched more retail and marketing videos and spent more time watching them. Indeed, a report [download page] from Brightcove found that in Q2, marketing and retail video views increased 114% year-over-year (y-o-y). The uptake in video views in the second quarter was largest in… Read More » The post Consumers Watched More Retail & Marketing Videos in Q2 appeared first on Marketing Charts .

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Roku Is the Dominant Player in CTV Premium Video Ad Views

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More people are choosing to watch premium video, with video views in the US rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per a recent report from FreeWheel. The growth in video views was due to an increase… Read More » The post Roku Is the Dominant Player in CTV Premium Video Ad Views appeared first on Marketing Charts .

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Q3 Video Game Spending Continues Rise

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So far this year, spending on video game products has achieved historic highs, with year-over-year (y-o-y) growth in Q2 and Q3 reaching double digits. This is per recent data [press release] from The NPD Group, which found that consumer spending on video game products grew by 24% y-o-y in Q3. Indeed, total industry consumer spending… Read More » The post Q3 Video Game Spending Continues Rise appeared first on Marketing Charts .

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Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

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Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed – and consumers told to stay at home due to the coronavirus pandemic – revenues from OOH advertising plunged 45% year-over-year, per recent data from the Out of Home Advertising… Read More » The post Out-of-Home Ad Spend Plummets in Q2 After Years of Growth appeared first on Marketing Charts .

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More YouTube Viewing is Happening on TV Screens

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Connected TV devices accounted for about half (48%) of global streaming video viewing time in Q2 this year, but how has this influenced YouTube viewing? Conviva’s State of Streaming report [download page] for Q2 explores how consumers are choosing to engage with the video platform right now, as well as the latest changes in overall… Read More » The post More YouTube Viewing is Happening on TV Screens appeared first on Marketing Charts .

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Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions

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30-second summary: 73% of online shoppers are expected to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals. 33% of brands that shifted their ad dollars in Q1 and Q2 of 2020 moved money to ecommerce. SMS conversion rate increased 98% over Q2 making it a priority to add SMS to email strategies. Three must-have omnichannel touchpoints to induce conversions. CTV ad impressions grew by 2X, 55% YoY, the only medium to see such accelerated growth. 23% of consumers are more comfortable sharing data about their likes/dislikes, gender, and location data. 56% of businesses without CDPs have limited ability to apply insights holistically across their marketing efforts. D2C retail companies have a customer-first approach that is 2X better than their non-transactional counterparts. This week we share revenue-driving insights on omnichannel marketing and CTV advertising that can help ecommerce businesses increase …

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

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30-second summary : Email marketing conversions continue to climb : Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands : Email marketing automation drove 32% of email conversions while accounting for less than 2% of total email sends. Brands wanting to increase revenue should look to automate revenue-driving messages. SMS marketing is accelerating quickly : In Q3, there was a 237% lift in SMS messages sent over the same period in 2019, accompanied by a significant increase in both click and conversion rates. Expect SMS to increase in usage even more during the holiday shopping season. Push message marketing : While still in the early stages, push message marketing is showing signs of increased adoption by online stores. Year-over-year, we saw a …

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Viewers of YouTube Influencer Videos Report Impact of Endorsements

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About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub Research shows that increased online video viewing is mostly reserved to younger consumers, with only about 3 in 10 (29% of) respondents ages 35 and… Read More » The post Viewers of YouTube Influencer Videos Report Impact of Endorsements appeared first on Marketing Charts .

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Promotional Product Sales Plunge in Q2

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After more than a decade of constant growth, North American promotional product distributors have seen their sales dive at levels they haven’t experienced in the past. Fueled by the COVID-19 pandemic, promotional product sales dropped 44.4% year-over-year (y-o-y) in Q2 2020, per new data from the Advertising Specialty Institute (ASI). The drop in sales began… Read More » The post Promotional Product Sales Plunge in Q2 appeared first on Marketing Charts .

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In-App Video Ads Completed At Higher Rates Than Mobile Web Ads

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In-app video ads saw a completion rate of 79% in Q2 this year, ahead of the comparable figure for mobile web video ads, according to recent data [download page] from Extreme Reach. Here’s a look at how the two mobile ad formats compared this past quarter. The analysis of Q2 video impressions served by Extreme… Read More » The post In-App Video Ads Completed At Higher Rates Than Mobile Web Ads appeared first on Marketing Charts .

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Steering retail into 2021 with digital at the wheel

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30-second summary: The shift to online shopping was already well underway pre-pandemic. Consumers are taking advantage of expanded service offerings to get the products. Customers see digital and in-store as two facets of the same experience. People are looking for brands to deliver instantly on the values they believe in. In the absence of historic data, BI and search insights have become critically important. Now that the holiday buying season is well underway, we’re seeing the extent to which the year of the pandemic—and its unusual consumer trends and behavior—is impacting the retail industry. While some of these trends could revert to historic levels post-pandemic, others will likely change retail into 2021 and forever. The shift to online shopping was already well underway pre-pandemic, although no one could have predicted the speed at which adoption would increase over these past months. As digital accounts for an increasing proportion of purchases, …

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