Consumers Look to Social Media for D2C Content

{ object.primary_image.title }}

The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers saying that they want content from D2C brands on social media, per a report… Read More » The post Consumers Look to Social Media for D2C Content appeared first on Marketing Charts .

Read Full Article on Marketing Charts

Why Do People Follow Brands On Social Media?

{ object.primary_image.title }}

Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report [download page] from Sprout Social shows that many are influenced by suggestions in their feed or by the use of discovery tools (45%), while others follow the recommendations of family and… Read More » The post Why Do People Follow Brands On Social Media? appeared first on Marketing Charts .

More

How to Connect With Consumers on LinkedIn: 5 B2C Examples

{ object.primary_image.title }}

Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers? In this article, you’ll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers. The Case for B2C Outreach on LinkedIn Although LinkedIn has traditionally been known as a B2B network, the platform […] The post How to Connect With Consumers on LinkedIn: 5 B2C Examples appeared first on Social Media Marketing | Social Media Examiner .

More

4 in 10 People Say They See Too Much Branded Influencer Content on Social Media

{ object.primary_image.title }}

Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development? According to new data from Kantar, one-third of consumers like branded content less than ads, and even more agree to some extent that they see too much branded… Read More » The post 4 in 10 People Say They See Too Much Branded Influencer Content on Social Media appeared first on Marketing Charts .

More

Why consumers follow and unfollow brands on social media

{ object.primary_image.title }}

30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, ensuring that their content resonates. The survey revealed that 89% of consumers will buy from a brand they follow on social media and 75% will increase spending with that same brand. Understanding why consumers follow (and unfollow) brands, what type of content they’re most (and least) interested in, and what stand-out brands are doing right can help marketers gain more followers, while driving leads, sales, and growth for their organization. Sprout Social’s 2020 consumer index survey, Edition XVI: Above & Beyond , found that 50% of consumers have increased their social media usage in the past six months. The data …

More

How to Optimize Your Social Posts for the Visually Impaired

{ object.primary_image.title }}

Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article, you’ll discover tips and tools to make your social media content accessible to everyone. Why Accessibility Matters to Marketers A lot of people assume that accessibility is impossibly […] The post How to Optimize Your Social Posts for the Visually Impaired appeared first on Social Media Examiner | Social Media Marketing .

More

How to Get More Organic LinkedIn Exposure for Your Content

{ object.primary_image.title }}

Want to get your content in front of more people on LinkedIn without using ads? Looking for tips to increase the chances LinkedIn will show your organic content in the feed? In this article, you’ll learn how to improve exposure for organic content on LinkedIn. #1: Build Your LinkedIn Network Around Your Topical Expertise The […] The post How to Get More Organic LinkedIn Exposure for Your Content appeared first on Social Media Examiner | Social Media Marketing .

More

The digital marketing landscape: Visualizing the 5 locations of today’s customer journey

{ object.primary_image.title }}

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? The awareness phase imagines a wandering consumer, or top-level POV. Touchpoints change in the search and research areas of the landscape. Site design and UX increase in importance. Post-purchase consumers go back into the landscape. How can they advocate for the product, service, or experience? We often refer to the digital marketing industry as a landscape – an electronic place in which consumers spend their time engaging with content as well as buying goods and services. The analogy is useful. And trying to visualize it in order to understand it better makes sense. But often when this landscape is represented in a more visual way (adapted transit maps and periodic tables spring to mind) I question how practical these visualizations are. Source: Gartner My method of …

More

Should Brands Brag About Doing Good?

{ object.primary_image.title }}

Consumers may want companies to have a commitment to social issues, but they don’t necessarily want to hear about it. Indeed, US consumers are more likely to believe that brands are trying too hard to look like they care about CSR issues (42%) than they are to like it when brands show off such a… Read More » The post Should Brands Brag About Doing Good? appeared first on Marketing Charts .

More

Organic Social: Content Marketing Ideas From a Pro

{ object.primary_image.title }}

Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast. Larry Kim is the founder of WordStream and Mobile Monkey. He’s a content marketing pro and a top writer […] The post Organic Social: Content Marketing Ideas From a Pro appeared first on Social Media Marketing | Social Media Examiner .

More

Five changes in social advertising for brands during COVID-19

{ object.primary_image.title }}

30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and the cost-effective ad results. According to Smartly.io’s survey, users are more open to engaging with advertising on social media, especially in countries that experienced stricter lockdowns. The best way to create effective ads is to find a balance between consumer needs and advertising best practices. According to Smartly.io’s report, one-third of consumers want brands to share relevant messaging that is useful during and post the pandemic. More consumers expect from brands to continue their advertising compared to the ones who wish they’d stop for the time being. Not everything is negative for brands right now. Despite the uncertainty, it’s encouraging to see that consumers are now making more purchases through social media compared to the …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=550, ajax_url='/api/hit/ajax/', hits='3')