Consumers Ascribe Greater Purchase Influence to Peers Than Ads

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Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such evidence of the power of peers. Almost half (48%) of the US adults surveyed for the report say… Read More » The post Consumers Ascribe Greater Purchase Influence to Peers Than Ads appeared first on Marketing Charts .

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This Is How US Consumers Are Responding to Influencers’ Product Posts

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A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social media ad has risen by 10 percentage points since 2019, from 21% to 31%. Product… Read More » The post This Is How US Consumers Are Responding to Influencers’ Product Posts appeared first on Marketing Charts .

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Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic

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Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was COVID-19 that got them thinking more about home improvement projects. And, from awareness to purchase, media plays a part in influencing consumers’ home improvement purchasing decisions, per data from the TVB. Media ads… Read More » The post Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic appeared first on Marketing Charts .

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads

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More and more consumers want personalization from their ads, particularly Millennials. Per new data from Innovid, some 40% of consumers have made a purchase in 2020 as a direct result of a personalized ad, so it’s no wonder that brands and advertisers want to make the most of this marketing strategy. In the survey of… Read More » The post More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads appeared first on Marketing Charts .

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W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities

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One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer preferences driving purchases right now. Of the more than 1,000 respondents asked to rate… Read More » The post W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities appeared first on Marketing Charts .

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8 Points About What Influencer Followers Want and How They Feel

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Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic. A recent report [download page] from Influencer and GlobalWebIndex shows that close to 7 in 10 consumers who follow influencers report spending a little more (39%) or much more (33%) time on social media… Read More » The post 8 Points About What Influencer Followers Want and How They Feel appeared first on Marketing Charts .

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Most Consumers Want to See Ads That Match A Webpage’s Content

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About three-quarters (74%) of consumers like to see ads that match the content they’re viewing, according to a report [download page] from Integral Ad Science (IAS). Here’s what the study has to say about how context and sentiment are influencing the digital advertising landscape right now. One thing made clear by the more than 1,100… Read More » The post Most Consumers Want to See Ads That Match A Webpage’s Content appeared first on Marketing Charts .

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Leveraging the authority of LinkedIn influencers for B2B

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30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator campaigns. Consider social shares and other amplification tactics to maximize budget. Most B2B marketers immediately dismiss influencer marketing as a vacuous activity only undertaken by their B2C counterparts to sell pretty packaging through anxiety-riddled models in between a morning green tea cleanse product post and a beach sunset photo. It is far more complex and nuanced of a subject. For B2B enterprises, the decision to employ influencer marketing comes down to a few key questions: Which influencer type is ideal? What KPI is the influencer being measured against? Which channel makes the most sense for this campaign? How does an …

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Cardlytics’ spend report shows consumer spending beginning to recover

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30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from March through the end of April was in decline, reaching a max decline of about 35% across all retail categories. By the end of April, Cardlytics to see the trend in declining spend begin to decrease, with spending down about 21% at the end of April and down about 14% as of this past week. Grocery purchasing has fueled some of this recovery, with grocery prices increasing by about 3% …

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YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?

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Influencer posts can be very effective when it comes to engagement and influencing purchases. For those who use the power of YouTube, where consumers not only go to learn and be entertained but to also help decide whether or not to buy a product, the potential for engagement is strong. A recent report [download page]… Read More » The post YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates? appeared first on Marketing Charts .

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