Consumers Ascribe Greater Purchase Influence to Peers Than Ads

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Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such evidence of the power of peers. Almost half (48%) of the US adults surveyed for the report say… Read More » The post Consumers Ascribe Greater Purchase Influence to Peers Than Ads appeared first on Marketing Charts .

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This Is How US Consumers Are Responding to Influencers’ Product Posts

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A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social media ad has risen by 10 percentage points since 2019, from 21% to 31%. Product… Read More » The post This Is How US Consumers Are Responding to Influencers’ Product Posts appeared first on Marketing Charts .

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads

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More and more consumers want personalization from their ads, particularly Millennials. Per new data from Innovid, some 40% of consumers have made a purchase in 2020 as a direct result of a personalized ad, so it’s no wonder that brands and advertisers want to make the most of this marketing strategy. In the survey of… Read More » The post More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads appeared first on Marketing Charts .

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8 Points About What Influencer Followers Want and How They Feel

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Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic. A recent report [download page] from Influencer and GlobalWebIndex shows that close to 7 in 10 consumers who follow influencers report spending a little more (39%) or much more (33%) time on social media… Read More » The post 8 Points About What Influencer Followers Want and How They Feel appeared first on Marketing Charts .

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YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?

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Influencer posts can be very effective when it comes to engagement and influencing purchases. For those who use the power of YouTube, where consumers not only go to learn and be entertained but to also help decide whether or not to buy a product, the potential for engagement is strong. A recent report [download page]… Read More » The post YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates? appeared first on Marketing Charts .

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Cardlytics’ spend report shows consumer spending beginning to recover

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30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from March through the end of April was in decline, reaching a max decline of about 35% across all retail categories. By the end of April, Cardlytics to see the trend in declining spend begin to decrease, with spending down about 21% at the end of April and down about 14% as of this past week. Grocery purchasing has fueled some of this recovery, with grocery prices increasing by about 3% …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences

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Seven in 10 (71%) B2B tech buyers believe that the relationship with the sales representative influenced their recent purchase. Indeed, the relationship with the sales rep appears to influence more buyers than vendor trust, with fewer (54% of) buyers saying their purchase decision was influenced by trust, per a recent report [download page] from PandaDoc… Read More » The post Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences appeared first on Marketing Charts .

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

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30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation 21% of marketers pulled creatives to prevent looking insensitive Social media ads saw the biggest set back while print and TV ads followed Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising TapClicks predicts increasing partnerships between telehealth businesses and Insurance companies As 2020 continues to surprise the world, more surprises are something business heads aren’t looking forward to. In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry. Marketers prepared to pivot strategy to fit the changing environment A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The …

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Which Ad Touchpoints Give the Most Positive Brand Impression?

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When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to create a positive brand impression. The global survey of almost… Read More » The post Which Ad Touchpoints Give the Most Positive Brand Impression? appeared first on Marketing Charts .

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