Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand?

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It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak. According to new data [press release] from The Diffusion Group (TDG), pay-TV on-demand viewing has also been on the rise. The survey of almost 2,000 adults with broadband service in the home reveals that almost 8… Read More » The post Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand? appeared first on Marketing Charts .

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Time Spent With Streaming Audio Increased Since COVID-19

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It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes. Indeed, per recent data from Comscore, US households have increased their average daily audio streaming by almost one hour… Read More » The post Time Spent With Streaming Audio Increased Since COVID-19 appeared first on Marketing Charts .

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The Big 4 Dominate Streaming Video Time. What Can New Entrants Do?

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Streaming video is now taking up a considerable chunk of the time people spend in front of their TV screens: viewers within OTT-capable households now spend about one-fifth (19%) of their viewing time streaming, per recent data from Nielsen. Almost three-quarters (72%) of that time with streaming services was spent with the Big 4 services:… Read More » The post The Big 4 Dominate Streaming Video Time. What Can New Entrants Do? appeared first on Marketing Charts .

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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Pay-TV Continues to Lag Streaming Services in Value Perception

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There’s no shortage of options when it comes to subscription video-on-demand services (SVOD). And, while some Americans opt to subscribe to only pay-TV or SVOD, more than half (54%) subscribe to both. But do customers feel like they are getting value for their money? Here’s what a new study [excerpt download page] from Hub Entertainment… Read More » The post Pay-TV Continues to Lag Streaming Services in Value Perception appeared first on Marketing Charts .

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The new normal post COVID-19 will require a deep understanding of the consumer

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30-second summary: Lean on real-time data and insights to understand and engage consumers in meaningful ways. Elevate marketing and engagement strategies, acknowledging new consumer needs and shifts in behavior — increased e-commerce, social media usage and streaming TV. Deliver real value to consumers using localized approaches, messaging and incentives. The ongoing COVID-19 pandemic is rapidly changing consumers’ shopping habits, brand engagement and media consumption behaviors both now and in what will be our “new normal.” While much of life has changed due to social distancing, the temporary closure of businesses and apprehension even as restrictions are lifted, it’s important for brands and marketers to connect with customers in meaningful ways. Rather than pulling back on marketing or pausing engagement efforts, marketers have an opportunity to engage consumers in powerful ways by tailoring campaigns to new needs and priorities. During this unprecedented time, recent research from Valassis shows consumers value communication …

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

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30-second summary: 61.5 million households around Europe have CTVs, of which, 60% of the UK use CTV as their primary source for watching TV British CTV viewers are tolerant of ads In fact, 69% of CTV viewers watch ad-supported content and around 58% said they prefer to watch ad-supported programming free of cost Ad-Supported Video on Demand (AVOD) is a very wide scope across the diverse UK consumer base The four CTV viewer base segments and ad targeting insights – Streamloaders, Jet Streamers, Do-it-all Streamers, and Silver Streamers More insights into their preferred screens, whether they consume ad-supported content, when they are watching CTV, and their interests What’s the best day to advertise on CTV? Find out! CTV equals more advertising opportunities for Ad-Supported Video on Demand (AVOD) Connected TV (CTV) might just mean “Constantly connected consumers” TV. CTV is the coming of age technology for consumers to access visual …

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Unruly’s survey reveals consumer behavior in the COVID-19 age

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30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. Consumers says they particularly value ads that show what brands are doing to help their staff and consumers, or that provide COVID-19 info. Video ad platform Unruly is out with a new study – its first on this topic — that supplies data-points about how consumer behavior has changed in this age of the COVID-19 pandemic. The “ COVID-19 Consumer Survey ” is based on responses from 2638 consumers worldwide in late March, from what the company described as “accredited panel providers around the globe.” Usage up on all devices during COVID-19 “The vast majority of consumers still want to …

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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