Companies that set science-based climate targets are cutting emissions faster than expected

{ object.primary_image.title }}

An analysis of more than 300 companies found good news: So far, targets designed to avoid worst-case global warming scenarios are getting results. For years, companies would announce plans to cut emissions using goals that seemed to be picked more because they were round numbers. In 2015, an initiative started to have companies use “ science-based targets, ” which were designed to lower emissions at rates needed to curb global warming. But while many companies signed up, it wasn’t clear how quickly they would take action. Similar goals haven’t always worked well—more than 150 companies pledged to end deforestation by 2020 and then failed to actually meet that goal. But a new analysis suggests that the Science Based Targets initiative is working. Read Full Story

Read Full Article on Fast Company

Corporate climate commitments are now common. Next is nature restoration commitments

{ object.primary_image.title }}

The Science Based Targets Initiative first asked companies to make scientifically rigorous emissions reductions. Now it’s asking them to commit to increasing biodiversity. As the climate crisis became more acute, many companies began to set emission reduction targets. But a problem emerged. Many of the targets had nothing to do with climate science , and weren’t strong enough to make a difference to global CO2 levels in time. The Science Based Targets Initiative formed as a corrective, requiring companies to set their targets at levels that were in line with what climate scientists said were required. To date, nearly 1,000 companies have signed on and 450 have had their commitments approved. Now the Science Based Targets Network, a newly formed umbrella organization, is taking on a new challenge: how businesses and cities can protect and restore nature in line with science. Read Full Story

More

How to tell if a company’s ‘net zero’ goals are serious—or just greenwashing

{ object.primary_image.title }}

Here are some questions to ask when a company says it plans to get to zero emissions. The number of companies that have set net-zero climate goals—meaning that they’ll cut their CO2 emissions as much as possible, and any they still emit will be offset by projects that capture carbon—has more than tripled over roughly the last year. Nestlé, the world’s largest food company, says that it plans to reach net-zero emissions by 2050. Unilever, another consumer product giant with hundreds of brands, plans to get there by 2039 . Duke Energy, the North Carolina-based electric utility with a long history of using coal, plans to reach net zero by 2050. Even oil companies such as BP now say that they are aiming for the same thing. Others, including Amazon and Microsoft , plan to hit the goal much sooner. Read Full Story

More

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

{ object.primary_image.title }}

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions. We discovered a few specific factors that increased the probability of confirming our hypothesis along the way. “Unprecedented” has undoubtedly been the word of the year, and it’s touched all aspects of life and business. There have been changes in consumer behavior across all industries — we’ve unfortunately seen swaths …

More

The 5 Best Facebook Ad Companies of 2020

{ object.primary_image.title }}

2.6 billion. That’s the total number of people on Facebook today. This also means you get direct access to 2.6 billion people on a single platform. So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank! It’s actually quite cheap to reach out to people on Facebook, with a plethora of options available at your disposal, such as pay per click or per email conversion. Plus, according to research : Facebook ads reach 1.95 billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. Globally, …

More

Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

{ object.primary_image.title }}

30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. After implementing the platform, Allocadia customers can begin seeing results within thirty days. Since Juniper Networks implemented Allocadia seven years ago, the marketing team has closed the quarter within 1% of target for the past 29 quarters. After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment …

More

At this new net-zero energy McDonald’s, on-site solar provides 100% of the power

{ object.primary_image.title }}

By 2030, emissions from McDonald’s restaurants and offices will need to drop 36%, compared to 2015, to meet the company’s science-based targets. This new restaurant now open at Walt Disney World Resort in Florida is one step toward that goal. At a new McDonald’s restaurant that just opened at Walt Disney World Resort in Florida (with COVID-19 protection measures in place), solar panels covering the roof—and solar glass panels throughout the building—are designed to generate enough energy that the restaurant can run on 100% renewable power. Read Full Story

More

Terminus co-founder explains why ABM is a B2B strategy, not a tool

{ object.primary_image.title }}

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Terminus developed a TEAM framework that includes five elements—target, engage, activate and measure (TEAM) which looks at ABM as a B2B strategy, not a tool. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key …

More

7 Key Strategies That You Must Learn From Apple’s Marketing

{ object.primary_image.title }}

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?” Apple is one of those brands for me. Almost everything the company puts out succeeds. The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion . That’s astounding. But Apple’s success isn’t just a matter of making a lot of money, or selling a lot of products. How many brands that have completely changed the game in their niches the way Apple has? Not only that, but Apple’s done it several times over, despite some strong criticism from the naysayers. The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies . Apple’s marketing mix creates raving fans …

More

The Marketer’s 5 Step Guide to Beacon Technology

{ object.primary_image.title }}

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. Why? These tiny devices are full of robust insights and data. They’re virtually a one-stop-shop. Plus, they remove many hurdles associated with traditional marketing efforts. All a customer has to do is download one little app and — BOOM! You have the ability to deliver timely, relevant, highly specific information to …

More

How to Use the Psychology of Color to Increase Website Conversions

{ object.primary_image.title }}

Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=14919, ajax_url='/api/hit/ajax/', hits='3')