Companies cofounded by women are getting more funding than ever

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A new report from Crunchbase indicates that female-led startups are beginning to close the funding gap with their male counterparts. Global startups with a female founder that have received funding doubled over the past five years, according to a new report from Crunchbase . That includes 21 new unicorns (with a valuation over $1 billion) in 2019, the highest ever in a one-year period. They include women-only owned businesses, such as Away, Glossier, Guild Education, Rent the Runway, and The RealReal. Together those 21 startups raised nearly $3 billion last year. Read Full Story

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How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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Accelerators are making the funding gap worse for female founders

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New research from IFC and the World Bank Gender Innovation Lab in partnership with Village Capital and the Women Entrepreneurs Finance Initiative (We-Fi) shows that acceleration exacerbates the equity financing gap in emerging markets. What if we told you that a widely used intervention to help startups raise financing–accelerators–is actually making the gender financing gap worse? Read Full Story

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Magic Leap’s possible death throes have little to do with COVID-19

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The Florida-based company’s problems are 10 years in the making. The bill has come due. It now appears that the augmented reality company Magic Leap is at risk of imploding. The Florida-based company reportedly laid off half of its employees on April 22. A new report from The Information’ s Alex Heath on Tuesday says the company is now looking for new funding, or a buyer, and if it can’t find either it will lay off the rest of its staff by June 21. Read Full Story

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COVID-19 has been harder on women business owners. These 11 resources can help

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From offering grants to helping with loans, many organizations have mobilized to support female entrepreneurs during the global pandemic. For years female entrepreneurs have fought for their seat at the table, and they’ve made magnificent strides. A 2019 report published by American Express found that majority women-owned businesses now make up 42% of all businesses, employing 9.4 million workers—up from just 4% of businesses and 230,000 workers in the 1970s . Read Full Story

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These are the issues that matter most to entrepreneurs

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In Fast Company and Inc.’s third annual survey, founders shared what’s keeping them up at night—and it’s not just concerns about their business. Small businesses are the backbone of the global economy. Think 90% of firms that account for more than 50% of employment, according to the World Bank . Those numbers were expected to keep growing, prior to the pandemic. Just look at how the ranks of women-owned businesses in the U.S. alone increased 21% over the last five years, adding $1.9 trillion to the GDP and employing 9.4 million workers, according to a report from AMEX . Read Full Story

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

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30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. After implementing the platform, Allocadia customers can begin seeing results within thirty days. Since Juniper Networks implemented Allocadia seven years ago, the marketing team has closed the quarter within 1% of target for the past 29 quarters. After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment …

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I’m a Latinx female founder. My startup’s pivot during COVID-19 makes a case for diversity in tech

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How I went from securing the largest series A ever by Latinx woman for my startup that drives diversity in tech, to creating a job-matching, economy-saving, minority-made software platform Last year was a big one for Bitwise and for me personally. I was riding high on the excitement of what we were going to accomplish after securing one of the largest Series A rounds ever by Latinx woman-led company. Then, COVID-19 began to spread across the country. Read Full Story

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