Companies are failing to do this one simple thing that could boost recycling

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Most consumers want to recycle, but aren’t always sure how. Brands can make it much easier. You’ve got an empty plastic bottle—so what do you do with it? Recycle it, obviously. But how? Do you rinse it out first? Remove the cap? Does it need to be separated from other recyclables? From other plastics? If you’re confused, you’re not alone: In a 2020 survey , Smart Design found that 43% of consumers who responded thought the cap should stay on, while 48% thought it should be removed. Read Full Story

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The stuff you buy isn’t nearly as recyclable as you think. Blame corporate America

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There’s a huge discrepancy between how consumers believe recycling works and the system that actually exists. Companies can do better. If you’re like most American consumers, the term compostable plastic evokes images of plastic bags and packaging gently decomposing into dirt over the course of a few months. It’s reasonable to think this kind of packaging is eco-friendly, based on what we know about composting. In fact, this couldn’t be further from the truth. Read Full Story

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How to Respond to Ripoff Report Reviews

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Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business According to reputation management best practices , you should claim all the online listings you can, including local directories, social media , and authoritative sites such as government and educational domains. Unfortunately, getting listed on RipoffReport.com is not the kind of reputation you want. 93% of consumers use online reviews to help them determine which products and services to buy. So having just one negative review online can harm your business by turning good customers away. The reviews on Ripoff Report are always negative, unlike Yelp , where you will find a mix of good and bad reviews. The site has even been accused …

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Recycled plastic is everywhere—and it’s harming the planet

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Recycled plastic won’t save the environment. I’m sorry to bum you out, but, yes, even your recycled plastic puffer is harming the planet. Over the past few years, recycled plastic has started showing up everywhere, from sneakers to garden furniture to kitchenware to clothing , as companies learned to reuse plastic from discarded water bottles. And it’s true that recycled plastic is better than new, petroleum-based plastic. But here’s the thing: Every time you wash or wear that puffer, microscopic particles of plastic are released into the water stream, poisoning fish —and when you finally throw it out, it will not biodegrade. Read Full Story

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This new recycling plant uses steam to recycle ‘unrecyclable’ plastic

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The new British plant will break down the chemical bonds in plastic so they can be reconstituted, processing 80,000 pounds of plastic waste a year. Most of the 360-billion-plus metric tons of plastic manufactured each year isn’t recycled. Some of that’s due to laziness—in the U.S., where plastic bottles can be easily recycled almost everywhere, the vast majority still end up in the trash. But other types of plastic are so technically challenging to recycle that recyclers don’t find it economically feasible. If you put these in the recycling bin, they end up being incinerated . Read Full Story

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Why it’s so hard to recycle coffee cups—and why that’s finally starting to change

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Recycling companies are making a small change to their systems, which could dramatically increase what we’re able to recycle. Have you ever stood in front of the trash can with your Starbucks cup and wondered whether to toss it in the garbage or in the recycling bin? You’re not alone . Until recently, the right answer has often been the trash . Disposable coffee cups, milk cartons, takeout boxes, and other food packaging has a plastic lining to make sure liquids and oils don’t seep through. But most recycling systems in the U.S. aren’t designed to process these plastic-coated containers: The plastic can jam up recycling machines, and if the plastic somehow makes it through the process, paper mills won’t be able to use it. Read Full Story

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Garbage has never looked as cool as these Pacific Garbage Patch sunglasses

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The first product to come from the Ocean Cleanup’s efforts to remove plastic from the ocean are these Yves Behar-designed shades. Late in 2019, the Ocean Cleanup crew returned from the Great Pacific Garbage Patch with its first load of plastic waste harvested from the ocean during a pilot test of its trash-fighting technology , proving that it could skim plastic off the surface of the water. But then came the next hurdle in the company’s yearslong quest to prove its effectiveness: how to recycle that plastic so it didn’t become waste again. Read Full Story

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Evian’s new 100% recycled plastic bottle comes without a label

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The bottle, which has the brand name engraved onto the recycled plastic, is part of Evian’s effort to become fully circular by 2025. When a plastic bottle ends up in a recycling plant, the label attached to it usually isn’t recycled. That’s why a new bottle from Evian was designed to eliminate the label entirely, with the brand name and other details carved into the bottle itself. Read Full Story

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The U.S. is one of the world’s worst ocean plastic polluters

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Though the U.S. made up around 4% of the global population in 2016, it produced 17% of the world’s plastic waste. Americans may have a distorted view about what happens to the incredible amount of plastic we use. Despite decades of discussion about the importance of recycling, only around half of Americans can leave their recyclables at the curb with the garbage. And even when old plastic bottles or packages do end up in recycling bins, they often aren’t recycled (though glass and aluminum are). Instead, they end up being shipped to other countries that don’t have adequate recycling infrastructure to handle the waste. Because of this, a new study calculates that the U.S. is one of the world’s largest contributors to ocean plastic pollution, ranking just behind Indonesia and India. Read Full Story

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Why You Should Depersonalize Your Marketing in 2021

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Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You are digesting as much content as you can. You’re testing all of the newest tips, tricks, and strategies you can find. But there’s a problem. While some of those tips are good, others do little to increase your overall ROI . Which is exactly the point of personalization strategies. So what’s the issue? The problem isn’t personalization itself. The problem is with how we think about personalization. In fact, personalization works. Sometimes. Why Personalization Works…Sometimes For the most part, marketing personalization works. All of the recent data shows it, and marketers everywhere swear by it. But …

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When you’re done with these skincare products, you return the empty packaging to be reused

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Ace of Air, from former Revlon CMO Stephanie Stahl and supermodel Petra Nemcova, is trying to tackle the problem of plastic waste in the beauty industry. Packaging is crucial to the beauty and personal care industry. It’s how a brand catches your eye on a drugstore shelf and keeps its products safe and sealed from contaminants. Unfortunately, a lot of that packaging is also plastic: In 2019 alone, the U.S. beauty industry produced more than 8.1 billion units of rigid plastic packaging, according to market research firm Euromonitor International, the vast majority of which is not recycled. A new beauty and wellness brand, called Ace of Air, aims to challenge this waste by operating with an entirely circular business model. After using up your Ace of Air moisturizer or serum, you can just ship the packaging back to the company to be sanitized, refilled, and used over and over again. …

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