College acceptance rates are tiny at these 9 selective schools

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High school seniors did, in fact, keep busy during the pandemic. If you’re not in the class of 2025, you should thank your lucky stars. Want to know how high school seniors kept themselves occupied in late 2020? They were binging on college applications. College acceptance rates for the class of 2025 are clocking in this week from selective colleges, and acceptance rates are low. Really low. So low that you should thank your lucky stars if you’re not in the class of 2025. Read Full Story

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Taking a gap year due to COVID-19? Here’s how to avoid common pitfalls

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If you’re one of the many students now planning to take a break from school, here’s what you should keep in mind to avoid common gap year mistakes. Whether you’re an incoming freshman or a graduation-facing senior, you may be concerned about attending college this fall. Nearly one in six high school seniors say the coronavirus has changed their education plans, and of those, 35% plan to take a gap year, according to a survey by the higher education consulting firm Art and Science Group. Read Full Story

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

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It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses our suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating. It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. Opportunity #1: Help others selflessly My ad agency has thousands of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening. When I …

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25 Home Business Ideas You Can Start Right Now

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Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make. Read on for some inspiration for possible home business ideas. 25 Home Business Ideas Here are some of the best home business ideas you can start to earn a bit of extra money on the side or turn into a full-time gig. Check them out, see if any of them fit your skills and needs, and get starting on your journey. 1. Teach Online Courses Got a …

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How to Launch a Subscription Box For Your Company

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HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear. If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 billion by 2025. But that’s not the only reason it could be worth giving subscription boxes a try. Recurring Business Revenue Subscription boxes mean you’re likely to build a consistent consumer base. According to Paysafe , 69 percent of Americans have multiple subscriptions, and 36 percent of those consumers believe they’ll invest in …

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The Definitive Guide to Local SEO

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Local SEO is important. In fact, 46% of all searches on Google are local . That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily. And from that search, 72% will visit a store within five miles . These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Local SEO is the practice of increasing the online visibility of local businesses. It’s similar organic SEO , but with an added geographical component. Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. There’s no point in a New …

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Basic Reputation Management for Better Customer Service

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Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund , Elvert Barnes It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to …

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2020 graduates, here’s how to get your free Krispy Kreme dozen doughnuts

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High school and college seniors can get the “2020 Graduate Dozen” (and a mad sugar high) on May 19 without paying a cent. It’s an understatement to say 2020 hasn’t been the best year for most people. But while everyone’s rightfully anxious about the future, those graduating from high school or college this year may feel like they’re facing the most uncertainty out of all of us. Read Full Story

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Rising freshmen, don’t worry. It is still possible to start college off right

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The fall college semester will not be a walk in the park. Nevertheless, if you are a freshly graduated high schooler, take a deep breath and consider all your options. As colleges extend their commitment deadline for the fall semester due to uncertainty surrounding COVID-19, I wanted to offer recent high school graduates (and by default their parents) some frank advice on starting college this fall. Read Full Story

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What is App Store Optimization?

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With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. What is App Store Optimization (ASO)? App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your …

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