CMOs Report A Skills Gap in Data and Analytics

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One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap continues to exist, with data science and analytics being the skills most in… Read More » The post CMOs Report A Skills Gap in Data and Analytics appeared first on Marketing Charts .

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

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30-second summary: We’re past Halloween but there are still many factors that give senior and mid-level marketers the creepy crawlies. List of exclusive, “burning” questions from our Marketing Automation Summit that give marketers the chills. By 2023, 60% of CMOs will slash the size of their marketing analytics departments in half. Even though there has been a stable three-year trend of CMOs prioritizing marketing analytics as a key enabler in supporting marketing strategy, what brings the daunting disappointment? Hint – There aren’t just “data silos” but also “perception silos” between the senior and mid-level. “The devil is in the detail”, let’s uncover it. We’re past Halloween but there are still many factors that give CMOs, their fellow senior, and other mid-level marketers the creepy crawlies. This week, we’re addressing them to help you move forward more effectively into the holiday season. Questions that give marketers the chills Our recent Marketing …

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Data Analytics and Digital Marketing Aren’t the Only Skills Valued for Today’s Marketer

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As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted. Nonetheless, there are some skills that remain essential to marketers despite technological advancements. Here’s a look at what skills senior marketers find important, per a new report [download page]… Read More » The post Data Analytics and Digital Marketing Aren’t the Only Skills Valued for Today’s Marketer appeared first on Marketing Charts .

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A guide to the changing role of the modern CMOs

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30-second summary: Domo partnered with global research company Censuswide to conduct a survey of nearly 700 senior marketers across seven international markets to assess the challenges and responsibilities facing modern CMOs. One major finding is that perpetual change in technology, data sources, and media channels is significantly impacting how CMOs do their job. The issue of who owns data—and how to manage it—is clearly a pain point for CMOs. Without any clear idea of who owns the data, managing it becomes a critical challenge, as does gleaning actionable insights from data that can hinder growth. 23% of senior marketers respondents indicated that the C-Suite’s focus on short-term over long-term results was a top communication barrier. Domo’s survey revealed that the data that matters most to marketing leaders is focused more on customer experience versus ROI. 23% of large enterprise organizations are planning to allocate over 40% of their marketing budget …

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How to Create Custom Reports in Google Analytics

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Tired of struggling with Google Analytics to find the data you need? Wish there was an easy way to customize your reports? In this article, you’ll find a step-by-step tutorial to build and save valuable Google Analytics custom reports. You’ll also learn how to find out where you’re losing valuable traffic via 404 pages and […] The post How to Create Custom Reports in Google Analytics appeared first on Social Media Examiner | Social Media Marketing .

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Analytics Consulting

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Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Once you’re setup, you’ll have everything you need to analyze your performance data properly. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. They’re not getting the kind of value they need. That’s the good news. Most companies think their data is clean; that they’re making good decisions with the data they have. Most of these companies are wrong; they just don’t know it yet. This is why companies need analytics consulting. They don’t know what they don’t know. Today, I’ll show you how to find the right analytics consultant for your business. 4 Ways an Analytics Consultant Can Help Grow Your Business Many companies make the wrong assumptions. Using a tool like Google Analytics, clients think all they have to do is drop the tracking code into …

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Brands aren’t using the full slate of available first-party data

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30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. 90% of respondents are confident or very confident with purchase history data followed by 86% with company website data. Phone call data was lowest on the list of data sources that inspire confidence. Websites were the number one source of data that marketers used to inform digital marketing strategy, followed by mobile apps and purchase history. Just 26% of respondents listed phone call data as a source that informed their digital marketing strategy. Most marketers don’t have a clear vision of how to leverage data across channels. Respondents who use call tracking were more likely than those who didn’t to invest in both online and offline conversations. 92% of respondents …

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Skills Deficit Hampering Effective Use of MarTech

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Lack of skills and budget are two top challenges for digital marketers aiming for effective use of martech, with data quality also presenting a performance gap for some, per Altimeter’s (a Prophet Company) State of Digital Marketing report [download page] for 2020. The report also takes a look at some of the top martech platforms… Read More » The post Skills Deficit Hampering Effective Use of MarTech appeared first on Marketing Charts .

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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How to Choose The Right Analytics Agency

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In our modern digitally enhanced world, data and information underpin all of our activities. But are you making your data work for you, or is it something that you are yet to take full advantage of? For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. Know Your Goals and Desired Outcomes Like when working with any agency partner, you first need to consider your current situation and goals. The reason for this is that not every analytics agency is built in the same way. Some agencies work with certain industries or companies at different stages of maturity. Other agencies specialize in certain areas of analytics …

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