How leaders can shepherd their people and brands though the COVID-19 crisis

{ object.primary_image.title }}

The writer talks to Tom Herbst, former CMO of the North Face, to examine seven leadership lessons that are emerging due to the coronavirus crisis. A few weeks ago, Tom Herbst , former CMO of the North Face , extended an open invitation on LinkedIn to brainstorm with other leaders on how to navigate the COVID-19 impact on business and brands. He’s been recognized in the industry as one of the most influential CMO’s because he builds cultural currency. Before Herbst left the North Face, he helped launch two bold campaigns focused on inclusion and diversity. Read Full Story

More

This science-backed face mask made by an MIT-founded fashion brand is the best we’ve found yet

{ object.primary_image.title }}

Looking for a mask? Ministry of Supply has a Nelson Labs-certified filtrating mask that puts your cotton bandanna to shame. As restrictions begin to loosen in the coming weeks, getting “back out there” is going to look a little different. Companies including Uber and JetBlue are requiring masks for all passengers, while places like Washington, D.C., and L.A. have mandated wearing them in grocery stores. That’s not to mention city- and statewide ordinances that mandate that anyone who is outside—for any reason—must wear a mask. Plus, it’s the CDC’s official recommendation . While homemade bandanna and T-shirt masks were great in a pinch (and technically pass regulations), we’re betting you and health experts would both prefer something robust as the world reopens. And while some masks made by fashion and shoe companies are very stylish, it’s hard to tell what’s actually effective from what’s just aesthetic. Read Full Story

More

The fashion industry is notoriously racist. Here’s how to make it more inclusive

{ object.primary_image.title }}

Three black designers share ideas for making fashion more equitable. As the Black Lives Matter protests have swept through cities around the world, fashion brands have tried to contribute to the conversation. On Instagram, companies from Prada to Gucci to Reformation to Everlane have posted comments opposing racism. But the truth is that the fashion industry has a long history of marginalizing black designers, photographers, models, and business leaders. Read Full Story

More

Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

{ object.primary_image.title }}

30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

More

Fashion retailer Pretty Little Thing x rapper Saweetie collab to donate all proceeds to Black Lives Matter

{ object.primary_image.title }}

For their second team-up, the fashion brand and rapper are making a powerful statement. Pretty Little Thing, the popular U.K.-based millennial and Gen Z-targeted clothing retailer, has teamed up with rapper Saweetie again. They celebrated their first collaboration last fall with a presentation during New York Fashion Week, but the circumstances this time around are vastly different. All of the proceeds for this collaboration, titled “At Home With,” will benefit Black Lives Matter. Read Full Story

More

Spending on clothes plummets 50%. Here’s what it means for fashion’s future

{ object.primary_image.title }}

COVID-19 has kick-started a major transformation in the fashion industry. This week, the Census Bureau released consumer spending data for the month of March. Anyone could have guessed that lockdown orders around the country would lead to a drop in retail sales, but the extent of the decline was staggering. Sales plummeted by 8.7%, the largest-ever decrease on record, nearly triple the previous worst month on record in 2008. And clothing and accessory brands took the biggest hit, dropping by an astronomical 50.5%. Read Full Story

More

Bra masks are a thing now

{ object.primary_image.title }}

The underwear-as-outerwear trend makes a play for your face. A slew of fashion brands have pivoted their manufacturing to meet demand for fabric masks, which can help prevent the spread of COVID-19. But one Japanese brand has adapted apparel that rarely sees the light of day under normal circumstances—and may have unwittingly brought back an ’80s trend in the process: underwear as outerwear. Read Full Story

More

Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

{ object.primary_image.title }}

30-second summary: As holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. Trends and consumer behaviors that will give your business a strategic benefit. COVID-19 sure has crunched wallets and purses but brands still stand a better chance as 36.6% of consumers shop with more brands as compared to 2019. What will win more love during holiday shopping season? Digital platforms you should invest in and target your advertising on. Which regions should you target? How values and tasteful social media content makes 58% of consumers more inclined to make a purchase. Bon appetite, your weekly key insights are served! How businesses can buckle up for the early holiday shopping season The global pandemic and its domino effect will fail to dampen the 2020 holiday spirit. In fact, our previous key insights have pointed towards the holiday shopping season arriving sooner than before. To help you …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=2152, ajax_url='/api/hit/ajax/', hits='3')